New Zealand’s extinct species take to the streets

The Urban Art Foundation has teamed up with oOh!media for their latest Urban Art Series, this time, allowing our extinct bird species to claim back the land they used to call home.

This hard-hitting campaign is a harsh reminder that not all our native birds are still around. The Extinct Birds of New Zealand campaign is brought to life by artist Paul Martinson, who has used over 100 of oOh!media’s digital panels to show the type of species that used to exist in those areas.

oOh!media New Zealand’s general manager, Nick Vile, said the current exhibition aims to enliven the everyday excursion while bringing environmental conversations around extinction and wildlife preservation to the forefront.  

“Our collaborations with The Urban Art Foundation always use art to tap into significant moments and themes throughout New Zealand’s history and present them in an exciting way to the public,” Vile says.

“In bringing these pieces out of the galleries and onto the streets, we’re transforming the landscape of traditional art and the way that we talk about it, giving the public an opportunity to have more open dialogues about topical issues with their friends, family, colleagues, or even strangers passing by.”

Creative director of The Urban Art Foundation, Andrew Hagen, said the artworks displayed on oOh!media’s digital assets are always accentuated, never compromised.

“Stunning is the word that comes to mind, as though these particular paintings were made for the screens,” Hagen said.

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