It’s understood Colenso BBDO, DDB and Shine have been shortlisted in Tip Top’s pitch for an agency.
The ice cream producer is believed to be looking for a new ad agency and its head of marketing Stephanie Stuart told NZ Herald it had sent out a brief to a number of creative agencies.
“As many businesses are doing, we run a model where the creative partner we work with depends on the job being done.”
The pitch follows a change of ownership for the company after international ice cream company Froneri acquired it from Fonterra. When news of the acquisition came in May. Froneri confirmed the Tip Top business would continue to be led by the management team that was already in existence.
While under Fonterra, Tip Top had worked with Colenso BBDO.