The fourth GfK commercial radio survey has been released for 2019. The last look for the year reveals the stability of radio in New Zealanders’ lives with over 76 percent listening to commercial radio every week.
The top spot was taken out by More FM who ranked in first, closely followed by The Edge, The Breeze, and Newstalk ZB respectfully.
All three stations in the top three spots have seen a drop in listener numbers, with The Edge seeing the biggest – down from 590,800 in the third survey of the year to 566,000 this time.
That reduction also saw it drop from first place to second, despite More FM also seeing a drop in listeners. In survey three it was reporting 571,400 listeners, while this time it has 566,100.
Meanwhile, The Breeze remains in third place, with a drop from 555,100 listeners to 546,000 listeners.
Reflecting on the results, New Zealand Media and Entertainment (NZME) CEO Michael Boggs says major events whether they be news, entertainment or sport constantly remind us how important radio is to our communities.
“As these events unfold, Kiwis turn to the medium that’s with them at home, in the car at work and at play. It’s people connecting with people that ensures radio continues to be such a dominant and powerful medium in New Zealand.”
MediaWorks CEO Michael Anderson added the strength of radio in what is an incredibly dynamic and uncertain time for media globally is heartening.
“MediaWorks will continue to build on the strength and capability of our radio brands and through the evolution of the changing habits, keep delivering for our audience.”