Commercial radio survey: The Edge holds strong at top spot

The results of the third GfK Radio Survey for 2019 are out and The Edge is holding strong in top position for commercial stations, with a weekly cumulative reach of 590,800 listeners. These listeners contribute to the 3.3 million New Zealanders who listen to commercial radio in their everyday lives.

According to the announcement, the latest results see the return to more traditional listening patterns after the increase in news and talk station listening earlier this year following the Christchurch Mosque Attacks.

RBA CEO Jana Rangooni points out that as well as being loved for music and entertainment, radio continues to be a trusted source of news, information and commentary in times of significant news events.

“We see this with major events of national interest and more frequently with localised issues like this week’s flooding in the Coromandel.”

Looking at the top 10 commercial stations for weekly cumulative reach (all people 10+), The Edge remains in top spot despite a fall in listeners. In the second survey of this year, it reached 630,400 listeners each week, and in this latest survey period it was reaching 590,800.

Meanwhile, there has been a shuffle down the board as More FM has moved from third to second spot, with its audience growing from 567,500 listeners in the previous survey to 571,400 this time around.

The Breeze, previously the second spot holder, is dropped from a weekly cumulative reach of 569,900 in the previous survey to 555,100.

The move back to traditional listening is reflected in Newstalk ZB’s results as its weekly cumulative reach has dropped from 559,800 in the previous survey to 512,400.

Looking at the different age groups, The Edge also holds top spot for ‘all people 18-34’ and ‘all people 25-54’. In both these audiences, ZM shines in second spot with a weekly cumulative reach of 239,500 and 302,000 respectively.

Overall, the radio industry is celebrating listeners tuning in for 16 hours and 39 minutes of commercial radio each week, on average, with 77 percent of the New Zealand population aged 10+ tuning in.

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