Clemenger BBDO and Warmer Kiwi Homes have banded together to promote the second phase of the Warmer Kiwi Homes grant.
The spot is promoting that Kiwis could be eligible for two thirds off the cost of heaters and insulation, which is a growing issue in our notoriously cold New Zealand homes. The familiar back and forth between the stars show that our typical methods of keeping warm (socks, robe, gloves, a blanket, a hug) are no longer needed with proper heating.
It’s a simple message that less time spent on heating the home means more time together.
Nicola Burroughs, Senior Marketing Advisor at EECA says: “We know there are many people going to great lengths to keep their families warm. But this warmth typically comes with a lot of hard work, time and energy. We wanted to show Kiwis there’s a simpler way to keep their loved ones warm, without the effort.”
Finding its two heroes was integral to the charm of the storytelling, says Sweetshop director, Louis Sutherland: “We wanted to bring a balance of raw presence and playfulness to keep the spot relative but fun. Our lead boy Inoke was a great find and at only six years old, he did pretty ace for his first shoot.”
Since launch, EECA (Energy Efficiency and Conservation Authority) have received a flurry of applications for Warmer Kiwi Homes grants