The director of insight at Newsworks UK says that media planners seem to believe that “nobody does anything normal anymore”, yet research shows that consumers continue…
Author StopPress + News Works
We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.
There’s no shortage of opinions in the industry on which channels marketers should trust. But do these opinions measure up to the facts? Here’s your opportunity to test the accuracy of your perceptions against what New Zealanders actually think.