News
Babies and Boomers: Contagion targets retirees for charity initiatives
Contagion has announced the launch of Spend my Super, a campaign targeted at Superannuants to increase charity donations. The campaign is a jarring look a how…
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News
Axis finalists are out, so who made the cut?
The Axis Awards have released its insane amount of finalists for its upcoming awards night, and it’s 40th year of awards. With over 400 entries in…
News
Plan your social post timings with this handy infographic
All parts of Media rely on engagement, but apparently there is a practice in giving your social posting a bump (without paying). New research by CoSchedule…
News
StopPress noticeboard: February 19
Clemenger gets ranked at number one for graduates, Business Desk gets a $680,000 promotional vehicle and Ancestry ANZ partners with Spark Foundry Clemenger Group ranked ‘best…
News
A stark approach: FCB encourage fire safety
Following last week’s campaign ‘Escape Week’ which focused on making sure all Kiwis have a plan to escape their house in a fire, Fire and Emergency…
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Ads of the Week: February 18
Big props to our friends at Mercury, Griffin’s and The Building Construction Industry Training Organisation. https://youtu.be/A6SxgKvsBmM Who is it for: FCB for MercuryWhy we like it:…
News
Data Insight welcomes new CEO
Data management company, Data Insights, has welcomed in a leadership change with the promotion of Claire Bonham-Holden into the CEO role. Carmen Vicelich founded Data Insight…
News
Be the Jack of all tradies says EightyOne
The Building Construction Industry Training Organisation (BCITO) and creative shop EightyOne have joined forces to create a humorous yet effective campaign promoting the importance of tradies…
News
How Tourism NZ’s campaign made an unexpected impact
Tourism New Zealand’s campaign, ‘100% pure New Zealand’ widely surpassed goals it had set for itself. Think with Google’s case study takes us through how this…
News
Vive la révolution! Mercury and FCB kiss oil goodbye
It’s time to welcome in a new electric future as we head away from our unsustainable oil past. Mercury and FCB have called on Kiwis to…
News
Creepy Bar Crawlies: Tiger introduces exotic bar snacks
If you’ve ever been at a bar, enjoying a refreshing Tiger beer with your friends and thought ‘you know what would really compliment this?’ A roasted…
News
Republik plays matchmaker for bibliophiles this Valentine’s day
Are you a bibliophile lost on how to make the most of your Valentine’s Day? Then you’re in luck. Auckland agency Republik has teamed up with…
News
Celebrating radio’s diverse audiences
Today is UNESCO (United Nations Educational, Scientific and Cultural Organization) World Radio Day. In 2020, the organisation calls on the world’s most widely consumed media to uphold…
News
NZ Government opens tender for all local publishers
The New Zealand Government has announced a new opportunity for all New Zealand based publishers to apply to be on its media panel. New Zealand Government…
News
StopPress noticeboard: February 12
Adobe extends Experience Platform to New Zealand and Tribal wins the Samsung account. Tribal wins Samsung Tribal Worldwide NZ has announced it is now the acting…
News
TRA and Think TV Top 10: Sky Sport steals the top spot
ThinkTV and TRA’s bi-monthly viewer-led research has announced the top 10 viewer favourite ads on TV. Sky Sport’s ‘Life needs more sport’ fittingly came out on top for the…
News
Publicis Groupe announces flexible working initiative
Publicis Groupe has announced today the introduction of a staff-based flexible working approach. This new move is designed to put staff retention and wellbeing at the…
News
oOh!media and Countdown bring orchards to the street
A recent activation by oOh!media and Countdown has seen orchards find their way into select Auckland and Wellington bus stops. Leafy canopy’s and touch-activated scented posters…
News
Cookie Bear gets a modern makeover from True
An icon of our childhoods and really probably the only stable role model I’ve had in my life has been revamped. Griffin’s Cookie Bear has been…
News
Three’s a crowd for New World account
New World supermarket has announced today its latest hunt for a new agency. New World has been with its current agency, 99, for nine years. Starting…
Opinion
How craft makes the ordinary, extraordinary
Parasite is a damn good movie. I know this because it just won Best Picture in the 92nd Academy Awards. Don’t worry, this isn’t another self-indulgent…
News
Phantom Billstickers’ mural paints the town for new campaign
Phantom Billstickers has gone the extra step to catch attention with its latest work for the new Birds of Prey movie. The striking visuals of the…
News
TVNZ changes up commercial team
TVNZ has announced today a switch-up in its commercial team. Leadership changes include Paul Maher, as the new business strategy director and Jodi O’Donnell as the…
News
From impossible to possible: How Method is enhancing audience experiences using creative tech
Creative experience agency Method is doing things you could only imagine. Yes, really. Much like what Disney does with its Imagineering Team, Method is a New…
News
The future of marketing: What will it look like in 500 years?
It’s easy to imagine what the world might look like in ten or even fifty years time, but what will New Zealand’s biggest sectors look like…
News
Frenzy: New innovative app rewards advertisers and commuters
A first of its kind commuter app that will change the way commuters travel has successfully launched in Auckland. Frenzy allows users to plan their journey…
Partner articles
The Future of Audio Technology
Advancements in technology have signaled trouble for radio and its historical roots, yet time and time again radio has shown its adaptability to new ways of…
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The compendium: 7 February
This weeks theme is ‘Ads I straight up just did not enjoy’ find out why as I snoop around our international intertubes to find something to…
Features
You’ve got data – now what? Part two
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
News
Data doesn’t just mean digital
With over a decade playing with data, Mime Analytics, shares its advice on how brands can best assemble, and draw insights from, their data. How long…