Telecom ‘This little light of mine’
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Agency change for young creatives
Smart guys copywriter Ashwin Gopal and art director Tim Yates have done particularly well since graduating from AUT ad school in 1997. First snapped up by Colenso, they won the The Radio Bureau’s Grande ORCA in 2008 for their Outrageous Fortune spots (listen here) and scored a trip to …
Events boost Ak economy by $479m
A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008.
This equates to at least a $440 million contribution to Auckland’s GDP in 2008 and 7,227 full-time equivalent …
Paeroa tourism gets a plug
The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.
It’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed …
TBWA wins gold with ASB
The world’s best financial services communications were honoured at the Midas Awards last week in New York.
TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category …
Rapp rapt with Echo awards
Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.
It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips by email or YouTube. Students were further targeted with …
Ads@6: 16-22 Oct
Biggest viewing nights this week were Tuesday: 578,060 for One News and 357,560 for 3 News and Thusday: 601,990 for One News and 378,510 for 3 News.
Style sense: GQ on iPhone
Following Conde Nast’s decision to shred five of its magazines this year, including Gourmet and Modern Bride, the publishing giant has introduced an iPhone application for its top male style title, GQ.
For only US$2.99 you can download the entire contents of the magazine, starting from the …
Absolut art for Samoa
“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.
In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last …
The art of selling
American newspaper magnate William Randolph Hearst (1863 –1951) once said these wise words, which appeared on a National Lampoon cover in 1977.
Brilliant.
Honest words, even though Hearst was known to indulge in yellow journalism that “routinely invented sensational stories, faked interviews, ran phony pictures and distorted real events”, according …
Art for a cancer cure
Jim Wheeler – 'Golden Bloom' (edition of 150)
It’s a win-win situation – buy exquisite NZ art to help the Breast Cancer Research Trust find a cure for breast cancer by 2018.
Art for a Cure is a one-of-a-kind exhibition featuring well known NZ artists, all inspired by their favourite NZ …
I scream, we scream for $1 scoop day
The Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.
New Zealand’s scoops in a cone per capita rankings for …
Film NZ welcomes trustee newbies
Three industry leaders have joined Film New Zealand’s board of trustees, who attended their first board meeting in Wellington last Friday. They are:
Gary Little, managing director and founder of Digital Post Limited, New Zealand’s first digital film and television post-production facility which is based in Auckland;
Jos …
Aim and Y&R in room with Echos
Big congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s …
Gravity Coffee spreads love bug
Are you a caffeine addict searching for more than latte in life? Gravity Coffee’s new website will bring you together with people you fancy with free coffee at a Gravity Coffee cafe.
The Coffee Cupid will take your details, tailor-make a little movie and then send it to your …
AWARD School hearts Google
Google is the new principal sponsor of AWARD School, a 16-week course that teaches copywriters and art directors how to create campaign gold.
Google believes in creativity, innovation and providing effective ways to connect with people. Whaddaya know, AWARD School is all about that as well.
Lucy Mckee, general manager …
Tender up for print media measurement
The print media industry body calls for expressions of interest in tendering for readership measurement.
The Print Media Industry Research Review Group Incorporated (PMIRRG) announced today that it is seeking expressions of interest to participate in the tendering process for the New Zealand Readership measurement (including consumer insights and media …
Aussie mag sweet on Cadbury
The Kiwi Marketing magazine was so nasty to those good people at Cadbury. And what’s with that messy eating style?
Why can’t we be more like the Australians — respectful, nice?
November issue
September issue
Yellow wraps Aim, now aims with Rapp
Rapp has been appointed the direct marketing agency partner for Yellow. This follows two successful strategic projects completed by Rapp for Yellow over the last year.
Twitter in yer face
We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is to make a chocolate bar that tastes like the colour yellow, using …
Toyota’s terror marketing backfires
This month in California, Amber Duik sued Saatchi & Saatchi for US$10 million for terrorising her as part of a campaign for Toyota.
Duik claims she was harrassed by emails from a man called Sebastian Bowler, who said he was on the run from the police, knew where she lived …
$22m facelift for Paper Plus
The Paper Plus Group has announced a nationwide investment and refurbishment plan to the tune of $22 million over the next two years. That’s a daily spend of more than $30,000 until December 2011.
All of the company’s 106 stores will be renovated, plus another 20 or …
Kidspot right on the button
Got young kids? Chances are you probably browsed one of these websites last week, the most visited sites according to Nielsen. Or perhaps not. Please tell us your recommended sites in the kids and family category.
The top five sites are all packed with advice, child development info, directories and …
Gumboots and .99 among BeST Designs
Orthopedic gumboots, an elastic chair, a restaurant up a tree, a sheep drencher inspired by a beer bottle, the world’s safest trampoline and a coat stand shaped like a twig were among some of the most colourful high profile winners at the national 2009 BeST Design Awards.
Organised by …
iProspect wins MySpace
Just three weeks after launching in New Zealand, iProspect has won the MySpace account.
The business was won without a competitive pitch and will involve search and digital strategy with iProspect and planning and buying through iProspect’s sister agency, Carat.
MySpace was looking for a like-minded progressive digital media …
NZ-made software slinks into UK market
If you’ve got a product for facilitating customer relationship management that gets results, the big hurdle is to get global distribution. ActionStep, a leading New Zealand Software as a Service (SaaS) provider, has signed an agreement with UK-based Deskforce to deliver ActionStep’s CRM+ hosted solution to its 20 …
Media queenpin joins TVNZ board
She knows a heck of a lot about newspapers and radio, now recently retired Joan Withers is stepping into the director’s boardroom at TVNZ. She replaces Phillip Melchior whose term recently expired.
Withers was chief executive of Fairfax Media from 2005 to June this year, when she retired from …
First Rate juggles senior line-up
New Zealand’s largest search marketing agency, First Rate, has announced some new appointments and promotions. With offices in Auckland, Sydney and Melbourne, it is the fastest growing online direct response agency in Australasia.
Former chief operating officer Kevin Francis has been promoted to chief executive officer. His opinion piece …
New Telecom logo meaningless
Starburst, snowflake, asterisk, abstract wires? Your guess is as good as ours in describing Telecom’s new logo, designed by Designworks.
“What we are saying here to people is that this is all about you. It is literally whatever you want it to be. This is about self-expression,” says Telecom …
Woodstock Bourbon and Cola
Who for: Woodstock Bourbon and ColaWhy we like it: Wolf West is well cast for woody jokes – wicked bro.
Ads@6: 9-15 Oct
Best night this week was Monday 12: ONE News had 632,800 viewers and 513,790 for 3 News.
Australasian creatives rank high at Cannes
The first publication from Cannes Lions reports on the most awarded countries in this year’s advertising festival, plus data gathered from the festival in the past ten years.
This year New Zealand won 21 Lions, making it the 11th top country in the world. Australia came in fourth, with …
DraftFCB wins Sept Art of the Envelope
Congratulations to Jane Jamieson and Leisa Wall from DraftFCB for winning the September Art of the Envelope direct mail competition with their entry ‘Daylight Robbery’ Bond & Bond. Candida, New Zealand Post and Kinetic 121 award each monthly winner with a $1,000 Westfield voucher. And Brodie Lawry from MintFCB was …
Paranormal success for viral campaign
The surprise success in movieland this week is a bloody scary little thriller called Paranormal Activity. Shot over one weekend at the cost of NZ$20,000, the film is currently number four at the US box office. It made about NZ$10m last weekend – shamon!
How did it get …
NZ Auto Salon ready to pimp your ride
They know boy racers are into Beemers and babes, so NZ Auto Salon has put both on the cover of its first issue. The November issue goes on sale from 27 October.
The Australian magazine started in 2002 and is the fastest-growing men’s title in the market. Adrenalin Publishing …
Competition fierce for event producers
New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market.
In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a …