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McDonald’s appoints new marketing manager

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McDonald’s New Zealand has appointed Nikki Jeffcote to the role of national marketing manager.

Jeffcote is responsible for the company’s McCafé, breakfast, family and Ronald McDonald House Charities portfolios, and reports to director of marketing, Justin Watson.

Jeffcote has a strong background in marketing and has held senior roles at Griffin’s, Goodman Fielder, SCA Hygiene (UK) and Bluebird Foods Ltd. She joins McDonald’s from Griffin’s, where she was marketing manager for the snack food business.

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