A pioneering executive in the digital media, content, advertising and communication industry, Good brings more than 20 years of experience in Asia Pacific, including the last two with the Clemenger Group.
Jim Moser, Clemenger Group New Zealand CEO, says: “Over the past couple of months we have done a lot of work to define where AIM Proximity needs to change and evolve in order to continue its direct leadership in the Australasian and global marketplace.
“Adam was closely involved in this process and it soon became clear that he was the ideal candidate to lead the next exciting era of AIM Proximity. He knows the business, the clients and understands exactly where AIM needs to concentrate to evolve its offer. We couldn’t find anyone better, anywhere.”
Good joined Clemenger in late 2007 and spent 2008 growing the Interactive offering for an array of communication agencies in the group. This resulted in Clemenger Group, led by AIM Proximity, receiving more digital and innovation awards locally and internationally than any other agency in the Australasian region.
Earlier this year, Good was given the added responsibility of Australasian Director of Digital Innovation across Melbourne and Sydney. He will continue in that role, but his priority will be AIM Proximity where he will focus the majority of his time and effort.
Good says he is delighted to have the opportunity to lead New Zealand’s largest and most awarded direct marketing agency.
“AIM Proximity has made the transition from a paper-based direct agency to one of the world’s leading direct and digital agencies, and to remain best-in-class it is vital we continue to evolve.
“New Zealand marketing is adapting from air bombing a large group of people with a few ad messages to engaging lots of smaller audiences with targeted messages and useful applications. This is a fundamental shift from basic integration – which is simply the same idea and message executed in a different channel – to saying different things to different people depending on the data held about them.
“Tomorrow’s most successful companies will be those that use data to their customer’s advantage, as opposed to their own.”
After last week’s shake-up at AIM Proximity, one of Good’s initial tasks will be searching for a new Creative Director and Strategic Director / Channel Planner. He will begin his duties immediately.