Plenty of back patting and flute chinking ensued at last week’s official opening of Oktobor Animation in Auckland. And fair enough, too, because it’s now New Zealand’s largest purpose-built CG animation studio and it’s already working away on some rather large international projects, including DreamWorks’ Penguins of Madagascar, a spin-off of the massive hit movie Madagascar. No pressure, then.
Who for: VodafoneWhy we like it: Tech meets Tchaikovsky. Geeky dedication writ large.
And you can watch the making of it too.
We had many excellent entries in our Finish the line cartoon contest, thanks for your wit. We’re spreading the love (beer, actually) with two winners.
From Philip O’Neill: Actually I’m in charge of subscriber-only content at NBR.From Mike Hutcheson: No I’m an Art Director, that …
The 35th Annual Caxton Awards and Seminar were held in Coolum, Queensland on the weekend, showcasing the best newspaper ads Australasia had to offer this year. Print isn’t dead, it just smells funny when it comes off the press.
Only seven agencies won Caxtons, out of 17 that were …
After successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.
Several graphic and multimedia artists created original artwork to help illustrate the ‘heroes’ and what makes them spark. The images are effectively …
Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.
Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …
San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.
Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.
It’s sober, essential reading. Visit www.trendsinbranding.com.
Salt …
Smart guys copywriter Ashwin Gopal and art director Tim Yates have done particularly well since graduating from AUT ad school in 1997. First snapped up by Colenso, they won the The Radio Bureau’s Grande ORCA in 2008 for their Outrageous Fortune spots (listen here) and scored a trip to …
The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.
It’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed …
The world’s best financial services communications were honoured at the Midas Awards last week in New York.
TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category …
Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.
It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips by email or YouTube. Students were further targeted with …
Biggest viewing nights this week were Tuesday: 578,060 for One News and 357,560 for 3 News and Thusday: 601,990 for One News and 378,510 for 3 News.
Following Conde Nast’s decision to shred five of its magazines this year, including Gourmet and Modern Bride, the publishing giant has introduced an iPhone application for its top male style title, GQ.
For only US$2.99 you can download the entire contents of the magazine, starting from the …
“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.
In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last …
American newspaper magnate William Randolph Hearst (1863 –1951) once said these wise words, which appeared on a National Lampoon cover in 1977.
Brilliant.
Honest words, even though Hearst was known to indulge in yellow journalism that “routinely invented sensational stories, faked interviews, ran phony pictures and distorted real events”, according …
Jim Wheeler – 'Golden Bloom' (edition of 150)
It’s a win-win situation – buy exquisite NZ art to help the Breast Cancer Research Trust find a cure for breast cancer by 2018.
Art for a Cure is a one-of-a-kind exhibition featuring well known NZ artists, all inspired by their favourite NZ …
The Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.
New Zealand’s scoops in a cone per capita rankings for …
You lucky little music lovers – MySpace is putting on a humdinger of a party for the launch of MySpace Music. It’s for all ages, and it’s free!
Midnight Youth
The line-up features Midnight Youth, The Brunettes, The Naked and Famous, The Family Cactus and The Earlybirds.
The Brunettes …
Big congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s …
Are you a caffeine addict searching for more than latte in life? Gravity Coffee’s new website will bring you together with people you fancy with free coffee at a Gravity Coffee cafe.
The Coffee Cupid will take your details, tailor-make a little movie and then send it to your …
Google is the new principal sponsor of AWARD School, a 16-week course that teaches copywriters and art directors how to create campaign gold.
Google believes in creativity, innovation and providing effective ways to connect with people. Whaddaya know, AWARD School is all about that as well.
Lucy Mckee, general manager …
Rapp has been appointed the direct marketing agency partner for Yellow. This follows two successful strategic projects completed by Rapp for Yellow over the last year.
We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is to make a chocolate bar that tastes like the colour yellow, using …
This month in California, Amber Duik sued Saatchi & Saatchi for US$10 million for terrorising her as part of a campaign for Toyota.
Duik claims she was harrassed by emails from a man called Sebastian Bowler, who said he was on the run from the police, knew where she lived …
Got young kids? Chances are you probably browsed one of these websites last week, the most visited sites according to Nielsen. Or perhaps not. Please tell us your recommended sites in the kids and family category.
The top five sites are all packed with advice, child development info, directories and …
Just three weeks after launching in New Zealand, iProspect has won the MySpace account.
The business was won without a competitive pitch and will involve search and digital strategy with iProspect and planning and buying through iProspect’s sister agency, Carat.
MySpace was looking for a like-minded progressive digital media …
She knows a heck of a lot about newspapers and radio, now recently retired Joan Withers is stepping into the director’s boardroom at TVNZ. She replaces Phillip Melchior whose term recently expired.
Withers was chief executive of Fairfax Media from 2005 to June this year, when she retired from …