Author Frances Chan

News
New Telecom logo meaningless
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Starburst, snowflake, asterisk, abstract wires? Your guess is as good as ours in describing Telecom’s new logo, designed by Designworks.

“What we are saying here to people is that this is all about you. It is literally whatever you want it to be. This is about self-expression,” says Telecom …

News
Australasian creatives rank high at Cannes
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The first publication from Cannes Lions reports on the most awarded countries in this year’s advertising festival, plus data gathered from the festival in the past ten years.

This year New Zealand won 21 Lions, making it the 11th top country in the world. Australia came in fourth, with …

News
DraftFCB wins Sept Art of the Envelope
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Congratulations to Jane Jamieson and Leisa Wall from DraftFCB for winning the September Art of the Envelope direct mail competition with their entry ‘Daylight Robbery’ Bond & Bond. Candida, New Zealand Post and Kinetic 121 award each monthly winner with a $1,000 Westfield voucher. And Brodie Lawry from MintFCB was …

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Paranormal success for viral campaign
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The surprise success in movieland this week is a bloody scary little thriller called Paranormal Activity. Shot over one weekend at the cost of NZ$20,000, the film is currently number four at the US box office. It made about NZ$10m last weekend – shamon!

How did it get …

News
NZ Auto Salon ready to pimp your ride
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They know boy racers are into Beemers and babes, so NZ Auto Salon has put both on the cover of its first issue. The November issue goes on sale from 27 October.

The Australian magazine started in 2002 and is the fastest-growing men’s title in the market. Adrenalin Publishing …

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Cyberspace hunt for Stephen King book
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Stephen King fans are frothing at the mouth to find extracts of his new book, Under the Dome, scattered all over the worldwide web. Launched by Hodder and Stoughton, it’s probably the biggest game of literary hide and seek ever seen.

The epic novel features more than 100 characters …

Awards
Webby Awards call for entries
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It’s time to spruce up and package your internet presence into winning applications for the 14th Webby Awards. The awards are an internationally respected symbol of success in the digital medium. Last year’s awards received nearly 10,000 entries from over 60 countries worldwide. There are more than …

Awards
Free gig by Damien Binder
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Paid for enough client lunches lately? Time for you to get a freebie – and brooding alt-rocker Damien Binder’s more than happy to oblige. He’s releasing his third album, While the Wind’s at Your Back, with one show only in NZ, and it’s free. Mark in your …

News
Beautiful display for the beautiful game
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An Adshel bus shelter was transformed into a full-on football environment last week.

On Auckland’s Queen St, a whole bus stop was wrapped in images of a grandstand of Arsenal fans. Waiting commuters soaked in the sounds of chants and cheers of thousands of football fans from hidden speakers …

Awards
Marketing awards – three reasons to go
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Got your ticket to the biggest marketing event in the calendar, the TVNZ/NZ Marketing Awards? With only two weeks to go here’s three reasons to attend: Win new business by schmoozing new prospects. Get a new job by schmoozing new employers. Get that winning feeling by schmoozing with …

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Local script wins at WILDsound Canada
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Aucklander Glenn Wood has won a screenplay competition at the WILDsound Film Festival in Toronto.

His sports comedy screenplay Heartbreak Knoll, “in the vein of Dodgeball and Blades of Glory”, was selected from over three hundred entries as one of three winners in their fall festival. The first act will …

News
The Darby and Farrier Factor on George
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George FM has secured two eccentric TV personalities for its Saturday morning slot. Rhys Darby and TV3’s David Farrier are hosting the Cryptid Factor, 8 –10am. The best descriptions of the show are from the funny men themselves.

Cryptozoologists David Farrier and Rhys Darby

Darby says:If I ever …

News
Keeping it rural: farmers’ fave sites
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If your business is rural, you’ll want to know NZ’s most popular sites in the rural category for September. Attractive design is obviously not a priority for these websites; it’s all about information, easy navigation and the best deals for Friesan weaner bulls and fricken huge log …

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Climate justice song: marketing crash & burn
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Have you heard the celebrity remake of Midnight Oil’s Beds are Burning for the Tck Tck Tck campaign? I’m afraid it’s necessary to see how lame it really is. Critics have been lambasting it for the past week.

How did they get it so wrong …

News
YouTube hits 1 billion views per day
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The online video phenomenon cracked another mighty milestone last Friday – one billion views per day. That’s more than 11,500 views per second. YouTube’s blog post by CEO Chad Hurley, cutely titled Y,000,000,000uTube, tells us that he joked with Steve about crowning themselves the burger …

Awards
Brainy Breakfast brainstorms Twitter
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The Marketing Association presents its November Jericho Brainy Breakfast session: all about Twitter. Why is it so big? How do you use it effectively?

Microblogging is put under the microscope and three industry experts report back and answer your questions. Anthony Gardiner, media specialist at NZ Army, Andy Blood, executive …

News
Apple takes bite of TVNZ
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Only a week old, the TVNZ application for the iPhone is the number one downloaded free app in the NZ iTunes store.

Apple iPhone users now have access to the whole of www.tvnz.co.nz.

News
TSB responds to Westpac woes
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Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.

The ad reads: “Tax avoidance is like under arm bowling. We …

News
Ads@6: 1-8 Oct
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The top ad spenders of the week. Massive Monday the 5th drew 709.060 viewers on TV One and 425,530 on TV3 – that’s a lotta reach.

News
iSnack 2.0 goes Cheesybite or bust
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By an online public vote, Kraft’s Vegemite iSnack 2.0 has been renamed Cheesybite. There were seven options: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate, Vegemild or none of these.

Of the 30,357 people who chose a name, 36 per cent went for Cheesybite – that’s 10,928 votes.

News
Icebreaker tears up plastic in NYC
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Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY …

News
Message in a blob
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Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.

An ad for the campaign was filmed in Auckland …

News
Made from New Zealand opens London office
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Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge …

News
Future bright for digital agency in UK
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In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.

Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …

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