Acronyms fly as BCG cosy up with GG/WPP/G2

Local indy agency Blackwood Communications Group announced today it is set to merge with global powerhouse Grey Group and their local incarnation G2.

Blackwood’s managing director Michael Jarvis says discussions are still in progress and a would be concluded by late December.

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He would not comment on what the merger meant for the agency. But he did say many things in a press release. For example: “It’s exciting. We’re highly motivated to build the strongest independent communications offering we can, and we have a big appetite for invention and change. This opportunity is an ideal platform to explore the potential of an innovative new business model that would benefit both the agency and all clients.”

The release claims the joint offering would “offer clients and prospects a significantly different business model to any that currently exist”.

By the end of December, the new arrangement should feature local ownership backed by the support of the GREYgroup, which is a subsidiary of the WPP behemoth, a global communications organisation with 568 offices around the world.

Paul Gardner, Group Chairman of Grey Australia and New Zealand says: “We are very aware of Blackwood Communications Group in the New Zealand market and the successes they have enjoyed, despite being an independent.

“Our initial discussions have shown that we share similar ideals and complementary skills, which if joined together may have a great range of benefits to our clients and staff, and that’s what we are currently exploring.”

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