Browsing: News

News
Radio Grande
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March signals exciting times ahead, like the end of the tax year (!!)  For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.

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FIG v FOE
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The heavy weights have come out fighting upon news that Weight Watchers will now be endorsing certain items on the Mc Donald’s menu.

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What’s in a dog biscuit?
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Here’s a video we just had to share. You may never look at your dog the same way again once you see the determined focus that goes into acquiring just one dog biscuit.

Using nothing but a Phantom camera at 1,000 fps (frames per second), director …

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Smooth addition
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Marketing firm Silk Communications is pleased to announce the arrival of a new team member. Tessa Stewart has started at the firms new Takapuna Beach offices in the role of account director.

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The sweet taste of acquisition
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Aquisition tastes good, especially if you are ACP Media. The publisher has announced its purchase of mass market food magazine Recipes+ from publisher Knockout Media, in a deal both parties describe as “the perfect fit”.

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The juicy goodness of the kumara
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Who is it for? New Zealand Cricket

Why we like it? When don’t we like to give the Aussie’s a good ‘ole ribbing? And there’s something therapeutic about telling the Aussie’s to “suck a kumara”. Still at the end of …

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Youth marketing youth
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The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.

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Moore about 2degrees
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In July last year 2degrees launched its mobile network in New Zealand, utilising funny man Rhys Darby to front its campaign. And it is fair to say the campaign has been successful so far. We managed to sneak a quick moment with 2degrees head of sales and marketing Larrie Moore to ask him a few quick fire questions about the last seven months.

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iProspect announces major appointment in New Zealand
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A new face is set to join the iProspect APAC team, with  Marcus Hawkins-Adams coming in as general manger of the New Zealand office. Hawkins-Adams, currently Managing Director of Isobar Australia, has 20 years of experience in the digital arena, working on major brands both locally and globally.

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Jason speaks
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Jason Paris has spoken out about his new appointment as chief executive of TV3 and C4.

In an interview with StopPress, Paris describes the move as exciting and a natural career progression.

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Paris jumps from TVNZ to TV3
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Breaking news: Jason Paris, the TVNZ marketing director, has announced he’s leaving TVNZ – for TV3. In an email to “commercial partners” TVNZ says:”He has accepted the position of Chief Executive of TVWorks, the owners and operators of TV3 and C4.

We are all delighted for him, but are …

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2009 Marketing Grand Masters Announced
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On Friday night the Marketing Association’s RSVP and Nexus Awards recognised the best of the best in marketing, those who rose to last year’s challenges and created outstanding, response-driven marketing campaigns that delivered results. Selected from a record number of over 250 entries, the winners can now celebrate and enjoy their new status as Grand Masters of marketing.

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Hayyaaaa! RSVPs & Nexus smash gongs, bricks, records
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A shinning array of markeratti turned out last night at Auckland’s old Town Hall for the annual TVNZ & NZ Post RSVP & Nexus Awards.

The awards, managed by the NZ Marketing Association, acknowledge the best response-driven marketing for 2009.

Between spectacular acts of gymnastic foolishness by a Chinese acrobatic troop …

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Social Media in Retail
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Auckland’s Social Media Club, which had its first event last month featuring Jayson Bryant of Wine Vault TV, is set to welcome gelato and sorbet store Giapo, on March 9.

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Cheer(leading) ‘n’ Chairs
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There’s something oddly satisfying and just  oddly odd about seeing a cheerleader getting gobbled up by what looks to be a giant red Pacman.

This next one is long but well worth the watch.

Contemporary furniture designers Blu Dot simply wondered, “what would happen if …

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The resurrection of Pacman
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Nintendo Wii, PS2, PS3, PSP, Xbox … meh, these video game consoles are so like, new millennium. There’s nothing like a good solid game of the old-school favourite, Pacman.

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‘Vinnie’s View’ tops ratings war*
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Fed up with constantly being mistaken for Rhys Darby, our very own Vincent Heeringa has stepped out of Rhys’ shadow, with his own television segment, ‘Vinnie’s View’. We’re so proud.

In his debut performance this morning, Heeringa discussed tidal power and road trains as part of TV3’s …

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