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News
Gather round children, it’s social media story time
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There were scones and jam and cream. There were a host of digital natives and possibly even a few digital virgins. There were a few ironic technical glitches. And there were a range of social media truths laid bare and observations made by the five speakers at yesterday’s CAANZ Digital Leadership Group Social Media in Business forum.  

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Wellington gets absolutely positively Hitlered
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The Wellingtonistas they are not pleased with the idea of the tacky, unoriginal textual adornment slated to grace their proud hillside. And there’s almost no better way to gauge that rage than by waiting to see how long a Downfall-meme will take to crop up (not long …

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[email protected]: 4-10 March
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So many [email protected], so little time. Sam Neill leaves his Central Otago grapes unattended for a bit and pops up on screen with Raymond for some Kiwibank backpatting, courtesy of endorsements from ‘The Media’, in the ‘Kiwi Thinking’ campaign; NZTA’s new spot laughs in the face of Father Time; and tank enthusiasts rejoice, because the long-awaited Tank Collection is available now.

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News just in: StopPress makes you rich
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The latest Nielsen Market Intelligence report shows unequivocally that anyone who reads StopPress will almost instantly become extremely wealthy and is up to four times more likely to be accepted into New Zealand’s nouveau über-riche set. Either that or all of you marcomms and media folk are overpaid.

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Sliding Doors takes cakes at Grande ORCAs
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It was was a double-whammy for Anne Boothroyd and Brigid Alkema from Clemenger BBDO (WGN) at the Grande ORCA awards, with ‘The People’ overwhelmingly agreeing with the judges and picking ‘Sliding Doors’ for the New Zealand Transport Agency as their favourite radio ad.

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Methven showered with praise
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Methven, the New Zealand-owned designer, marketer and exporter of water and energy efficient bathroomware, has won a Red Dot Product Design Award at the 2010 competition in Germany for its Shower Infusions, a system that “transforms a daily shower into a luxurious, mood enhancing spa experience”, as can be seen from the reaction of this showering naked lady.

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Heineken goes large to create oversized RWC atmosphere
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It’s still 18 months until the Rugby World Cup kicks off, but a massive behemoth of a billboard has already been erected on the corner of Albert Street and Custom Street East in Auckland to mark the auspicious occasion and Heineken New Zealand thinks the rather lovey dovey text (“Turning great rivalries into even greater friendships, since 1873. It’s almost time”) hints at the experience tournament attendees can expect from the beer brand in 2011.

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PR: It’s the inches that count
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The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures.

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Penchant for online slows, but continues to grow
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The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media.

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Wattie’s heralds return of the Beanman
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Tim Skellern, who spent three years with Wattie’s after immigrating to New Zealand from the UK in 2004 before throwing in the towel to set up his own company in 2007, has returned to the nurturing bosom of Heinz Wattie’s to take up the role of general manager marketing. 

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The future called. It wants its presentation system back
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Traditional business presentations are often characterised by slow moving slide shows, unreliable software and cheesy whirling squares. But Christchurch company Orly Productions hopes to change all that with a new, more engaging and extremely user-friendly business presentation platform called iPRES that it has designed to help companies communicate better and sell more.

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Reversing drink driving
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Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer

Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to …

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Social media: all talk, no action?
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Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by. 

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NZ Gardener tends to its editorial crops
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New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director.

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Marketing Alumni to get words from the Wise
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Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing.

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Deep Origin adds silver to its bottled water
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Whakatane’s Deep Origin sparkling water, or, more particularly, the bottle the sparkling water is housed in, tickled the fancies of a range of H20 purists at the 20th Annual Berkeley Springs International Water Tasting Awards in the US recently, walking away with the silver medal in ‘The People’s Choice Packaging’ competition.

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Vodafone’s cheeky wee number deemed February’s best
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Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.

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100% Heart
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TVNZ and SKY are showing they have plenty of heart when it comes to local television content, with the announcement of a new television channel.

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God’s Big Break
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Last week we posted a story announcing the five finalists in Tourism New Zealand’s ‘Your Big Break’ competition, in which budding film makers from around the world were asked to submit a three minute video that best captures New Zealand’s youthfulness.

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The TSB Special
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TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.

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Radio Grande
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March signals exciting times ahead, like the end of the tax year (!!)  For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.

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FIG v FOE
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The heavy weights have come out fighting upon news that Weight Watchers will now be endorsing certain items on the Mc Donald’s menu.

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