Browsing: News

News
Ad-free TVNZ7 to screen new show about ads
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Annoyed by the dearth of commercials on TVNZ7? Well, be annoyed no more ad lovers, because Top Shelf, the production company behind Media 7, is remedying the shortage by making a show that focuses on the advertising industry.

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Learning from the lucky country: trends for the new decade

New Zealand is often accurately cast as the poorer, smaller, less productive (but slightly less boorish and better looking) cousin of Australia. And while the following predictions about the ‘Twentytens’ from social researcher and futurist Mark McCrindle of McCrindle Research are all based on Australian data and research, there are enough similarities between the lucky country and New Zealand for the insights to have some relevance to local marketers. Plus, it’s Australia Day on 26 January, so consider reading this post a show of solidarity with our Tasman neighbours.

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AIM Prox and RAPP win big at ‘The Big Won’
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The awards they keep on flowin’ and this time AIM Proximity and RAPP New Zealand have both been placed in the world’s top 10 most successful creative direct marketing agencies for 2009, according to The Won Report.

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Kiwi Olympic report takes silver medal for Media Monitors
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Media Monitors, “the market leader in New Zealand and across the Asia Pacific for media monitoring and analysis of media content”, can puff its chest out a little further in 2010 after it was recognised as the international measurement company of the year at the Association for Measurement and Evaluation of Communications Awards held in London late last year.

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Kiwi agencies remain on top of the world
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The creative excellence of Colenso BBDO and DDB New Zealand has been acknowledged once again by BestadsonTV.com, with the advertising website’s 2009 rankings putting the two Kiwi agencies at the top of the international pile.

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Pepsi goes all ideas
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Pepsi is dropping its famous Super Bowl commercials after a 23-year run and shifting the millions it spent on funny ads into the Refresh Project, an online cause-marketing campaign that asks customers how the company should give away its grant money. Starting February 1, readers can vote to give grants …

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Looking for that perfect Christmas gift?
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Thanks Handjob! You’re the perfect stocking stuffer! Or, for a slightly less risqué gift, how about a marketing action figure.

Banana smoothie spoofery pokes fun at condescending Westpac animation.

Bodacious boogie-boarding sensation Vincent Heeringa: the early years.

What exactly is the …

News
Bowler’s tourism manifesto: 100% Pure, not 100% Green
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Tourism New Zealand will have a new chief executive for the first time in a decade when Kevin Bowler takes over in January. He’ll have the big shoes of George Hickton to fill, but he’s looking forward to sinking his teeth into the new role, in which he will be responsible for overseeing the international marketing for New Zealand in over 15 countries.

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Provocative church billboard brings new meaning to omnipotency
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Whatever the atheists can do, the ecclesiastics can do better. Auckland’s St Matthew in the City, a church that has made quite a name for itself as a result of its provocative billboards, has ruffled feathers again, this time with a rather risqué yuletide number that lampoons the literalism of the omnipotent lovin’ supposedly dished out to Mary by the cosmically virile Yaweh.

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Air Nude Zealand features twice in YouTube’s Kiwi top five
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Humans love lists (especially at the end of the year). And humans also love videos (particularly of cats, funny dances and fellow humans injuring and/or embarrassing themselves). So there’s almost no better combination – aside, of course, from raspberry and coke – than the annual most-watched YouTube video list.

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ASA gives split decision on dueling telcos
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The Advertising Standards Authority has given Telecom a smack on the hand, partially upholding a complaint that was laid by its feisty new competitor 2degrees about misleading advertising in its XT brochures.

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Colmar Brunton to hang up on call centre
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News that Colmar Brunton’s Croftfield Lane call centre in the North Shore would close before Christmas with the loss of 50 jobs surfaced today after Unite Union national director Mike Treen blabbed to the media. But chairman Dick Brunton and field services manager Donald Carter say the union has jumped the gun and, strictly speaking, the call centre’s closure is still a proposal.

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Mingle all the way
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The second installment of Media Mingle, Mingle Bells, took place last week in the dark, underground lair at Clooney. There was quail in spoons, there was champagne in flutes, there were nametags on chests and there were numerous jovial media types engaging in some hearty festive mingling.

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Colons teased for cereal launch
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It’s not too often you see the words colon, poo and bowel-movements on a press package. And it’s particularly rare when that press package relates to a new breakfast cereal.

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Kiwi Chrissy advertisers embrace the online space
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As the Christmas retail season gets into full-swing, retailers hoping to get their share of the consumer spending action are ramping up their online advertising activities, with a 31 percent increase in the number of advertisers on the Internet and a 26 percent increase in the number of campaigns in the two months from September to November 2009, according to Nielsen data.

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Share your jolly season jollies
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’Tis the season to be jolly.

Jolly silly, that is. Stoppress heard the story of an Auckland banker who this week staggered back to work after a night on the tiles, without his wallet and his phone and soaked through by the rain. Intending to doss down at the office …

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For whom the Bell tolls
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New Zealand-born international advertising executive Nicola Bell has been appointed chief executive of Saatchi & Saatchi New Zealand, replacing the outgoing Andrew Stone. 

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Animal lovers to give animal love
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Christmas is a time of family, binge-eating and falling asleep in the ambrosia at 3pm. But for some of our fellow beasts, as you can see in the Save the Children fund’s top-notch stop motion Animal Love dating video, Christmas often just enhances their crushing loneliness.

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Giapo and Starship Hospital go viral for Christmas
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Auckland gelato store Giapo is “in business to put a smile on children’s faces”. But Gianpaolo Grazioli, the store’s founder, is attempting to raise $10,000 for 300 kids who can’t make it to the store this year because they have to spend Christmas in the Starship Hospital.

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Alt Group covered in red dots
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Auckland multi-disciplinary design company Alt Group walked away from one of the design industry’s largest and most prestigious international competitions last week with four red dots and a red dot grand prix in their luggage. And it’s the first time a New Zealand design company has received this coveted prize.

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Whip it. Whip it real good
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Who it’s for: Fruju Fruit Whip

Why we like it: A moderately depressing, tongue in cheek look at the domestic reality of the modern day whipping boy. Unashamedly sexist, yet, at times, remarkably accurate.

This quirky, artsy Kapiti ice cream TVC …

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Wine Vault gets an A+ in social studies
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Just over a year ago, The Wine Vault would have been categorised as your traditional, conservative, small New Zealand business. Its marketing tactics consisted of leaflet drops, direct mail campaigns, a monthly email to the customer database and a few fairly unsuccessful radio ads. But owner Jayson Bryant changed all that when he decided to dive head-first into the then-nascent world of social media retailing in New Zealand.

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