Y & R created the ad and Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughn Davis from Y&R (who, in case you’re wondering, abstained from the final selection) did the judging and said: “It was a great, very effective use of newspapers’ short lead time, being able to push that ad out so fast against a tight deadline”, the judges said.
Runner up was DraftFCB’s Halloween Mini ad. The judges also commended the ongoing quality of the Pak n Save campaign and the strength of art direction in the current Monteiths press work.
Client: Burger King NZ
Creative Director: Vaughn Davis
Art Director: Cory Bellringer, Nicole Hetherington
Copywriter: Matt Sellars, Simon Fowler
Suits: Katherine Sliper, Paula Kelly
Client: Rachael Allison, Burger King NZ
Finalist: Mini Halloween
Agency: DraftFCB – Mini
Creatives: Kelly Lovelock, Matt Simpkins
Account Service: Emily Bellringer
Media Planner: Rachel Leyland
Media: Hilary Barrett, Mana Tai & Arielle Tai