The Burger King KO ad, which appeared the day after David Tua knocked the stuffing out of Shane Cameron has been awarded the Newspaper Advertising Bureau’s October ad of the month.
Y & R created the ad and Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughn Davis from Y&R (who, in case you’re wondering, abstained from the final selection) did the judging and said: “It was a great, very effective use of newspapers’ short lead time, being able to push that ad out so fast against a tight deadline”, the judges said.
Runner up was DraftFCB’s Halloween Mini ad. The judges also commended the ongoing quality of the Pak n Save campaign and the strength of art direction in the current Monteiths press work.
Winner
Agency: Y&R
Client: Burger King NZ
Creative Director: Vaughn Davis
Art Director: Cory Bellringer, Nicole Hetherington
Copywriter: Matt Sellars, Simon Fowler
Suits: Katherine Sliper, Paula Kelly
Client: Rachael Allison, Burger King NZ
Finalist: Mini Halloween
Agency: DraftFCB – Mini
Creatives: Kelly Lovelock, Matt Simpkins
Account Service: Emily Bellringer
Media Planner: Rachel Leyland
Media: Hilary Barrett, Mana Tai & Arielle Tai
