Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

DDB Paris went dark for this commercial, introducing a poor type-casted actor who over the course of his career is “The Man who Died the Most” in movies, for a commercial about organ donation.

Craft beer drinkers can be a fairly precious bunch. If it doesn’t have a weird name and hints of passionfruit or coffee or goat meat, it’s basically not worth drinking. But one man is hoping to solve the problem of tasteless beer forever.

Earlier this week, NZME announced it would not be renewing its contract with Pagemasters and that it would be taking its sub-editing requirements for The New Zealand Herald titles and regional papers in-house, bringing an end to a partnership that stretches back to 2007.

Ogilvy & Mather has been appointed the lead agency for the trans-Tasman account for Sealord, following a period of working with the brand on a project basis. And to coincide with this announcement, the brand has now released a new brand platform called ‘Savour the little wins’.

In the past, much of the emphasis at advertising awards events has been placed on television advertising on account of the fact that this has traditionally been the area that attracts the biggest chunk of ad spend. But as more money shifts to the digital, the categories that have a digital element are attracting more attention. One such area is the cyber Lions category, which encompasses branded online, digital, and technological communications.

Google has unveiled an ‘undo send’ browser extension that users can activate to give them ability to delete a recently sent email within five, ten, 15 or 30 seconds of sending it. To initiate this godsend, users simply need to click on the cog icon, head to settings and then activate the option.

While there has been a lot of focus on digital advertising lately, sometimes you just can’t beat the traditional. But instead of the classic billboard, Denver Water is going the extra mile, drawing inspiration from the craft world for these exquisite handmade ads, which look like they belong in a gallery.

Many of us remember the story some of our parents spun to us when we were young to avoid the truth of “where we came from”. A stork delivering soft plump babies to new mothers is a much nicer tale to tell young’uns than what really went on. Well, those storks might well be out of a job, as it looks like drone delivery services might be the future after a parcel delivering drone successfully completed a flight in Auckland. And while we’re all familiar with airmail, this is something else.

A recent Reuters report of 20,000 people in 12 countries shows the way we digitally source news is continuing to evolve globally, with main findings being an increased use of Smartphones, a decreased use of desktops, a higher number of people looking to social media for news, and digital-born brands rivalling traditional players in domestic markets, sometimes beating them internationally.

In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise. First up, Radio New Zealand chief executive Paul Thompson chats about why it’s unlikely—and important for journalism—for the state-funded broadcaster to go fully commercial.

Author, Seven Sharp reporter and dashing raconteur Tim Wilson discusses his fondness for Kanye West backing tracks, his addiction to Twitter and his wife-based media.

McDonald’s may be struggling globally as fast casual chains and the popularity of premium burgers eat into its share, but the Kiwi arm managed to lift sales by two percent last year. And, as part of its mission to be more transparent with the Our Food, Your Questions campaign, it’s got comedian Guy Montgomery to take punters through the patty manufacturing process.

An art project on the nature of Tinder, named Tender, cleverly (or very grossly) plays on the expression “Treated like a piece of meat”, and given we’ve had a bit of a dating focus lately, we thought we’d better feature it.

There were over 40,000 entries to the Cannes Lions this year, and while there is currently much excitement and hedonism in the South of France, there also seems to be a growing sense of cynicism about the importance placed on the awards, with Tom Goodwin’s thought-provoking article in The Guardian questioning the industry’s reality distortion field and inward-looking nature. And for the cynics who think these clever ideas on display are all a bunch of arse that are unlikely to solve real business problems, you’ll probably enjoy the Grand Prix Generator.

Air New Zealand’s most recent safety video was all about surfing. But the wetsuits are being swapped for woolly onesies and, following on from last year’s efforts to lure Australians (mostly) to the now well-covered slopes, the airline and a few of its friends have created a beautiful timelapse video that focuses on the thrill snow lovers get from the change of seasons.

For the first time in a decade Nissan has released its new Navara model, the NP300, and in celebration it’s teamed up with Whybin\TBWA to develop an interactive game called ‘Navara Says’ to show off its new features and one Kiwi will get to take one home if they’re skilled enough.

Given the recent media focus on the transgender community, Google has shown its support through a moving ad that provides a glimpse into the life of Jacob, a transgender man who finds a gym where he can safely exercise without the fear of being ostracised (or worse). The spot tracks Jacob’s journey through a series of archived YouTube clips and shows how hard the transition has been both physically and emotionally.

Farmstrong is an organisation which looks out for the well being of farmers, which in recent times has become an area which needs attention, with 14 farmers taking their own lives during the second half of last year. The organisation has released a TVC addressing the issue in a subtle way, using a farmer as the protagonist who has a nonchalant approach to well being, which illustrates how easy it can be to slip into bad habits.

Not content with simply drinking beer? Carlsberg’s latest initiative lets men rub it all over themselves.

Pedigree and Colenso’s latest work aims to show us that dogs bring out the best in humanity. This short film about a very special relationship between a man and his best mate backs that up—and is likely to lead to a bit of moisture on the eye.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.