Last time we looked at mobile and cross-device retargeting
and understanding the importance of capturing your audience’s attention where they play. This time we deep dive further into the importance of retargeting across social sites.
Reach for the stars
One size fits all
Creative that’s viewable across desktop, tablet and mobile is essential to creating a holistic customer experience. It’s cost-effective and easy to implement.
Both the Facebook newsfeed and right-hand column have the same 360 x 315 pixel size across both mobile and desktop, which means creative teams only need to pull together one size per advertisement. Our customers can work closely with their account manager to understand if dynamic creative is the most appropriate option for their product or service to achieve the best result.
The benefits for Benefit Cosmetics
AdRoll customer and internationally recognised cosmetics manufacturer, Benefit Cosmetics, wanted to drive additional online conversions and raise awareness of their social-media channels. Facebook retargeting offered a great new advertising option for the company. They launched Facebook campaigns targeting audiences based on their depth of site navigation and the products they viewed with a bespoke ad.
- 8.5x ROI (vs 3.3x ROI on standard display)
- 2.2x CTR compared to standard display
- 81 percent CPM compared to standard display
The results speak for themselves
Not only does retargeting on social media give you access to some of the largest audiences online, it allows you to take advantage of native tools and ultimately boost views and engagement on your creative. Your customers and most likely your competitors are in the social space, doesn’t it make sense for you to be there too?
- Ben Sharp is the managing director of AdRoll in Australia and New Zealand. Click here to see more posts in this series.
- This article was produced as part of a content partnership between StopPress and Adroll.