Author Ben Sharp

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Get with the program(matic): the social media lift
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With over two million Kiwis on Facebook and 100s of thousands on Twitter, social media offers a means by which to increase the reach of a campaign. This week, AdRoll’s Ben Sharp looks at why social should be key to your programmatic marketing strategy.

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Get with the Program(matic): mobile and cross-device retargeting
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Mobile ad spend is increasing rapidly, but advertisers need to be careful in regard to what they’re spending their money on. This week, AdRoll’s Ben Sharp discusses the importance of including mobile in a business’ retargeting strategy and offers a few tips on how to use the channel effectively.

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Get with the program(matic): the meaning behind the jargon
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DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There’s no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.