Volvo’s features creep into YouTube

Unskippable pre-roll video ads, according to a recent study by Ad Block Plus and Page Fair, are among the most annoying of all ads. But marketers and agencies are trying their hardest to make them slightly more bearable, with efforts by Colenso and BK’s anti-preroll and Geico’s unskippable pre-roll campaigns standing out recently. Volvo and Grey Canada have also joined in the fun, and, rather than making one pre-roll ad, they linked 60 of the XC60’s new features to the six billion hours of YouTube content that is typically viewed in a month in an effort to tailor them to the videos people were watching.