Today One News launched its new digital offering called One News Now, a multi-device platform which delivers “up-to-the-minute” news with a focus on video content.
The new platform is available as a desktop site, a mobile site and as an iPhone app, Ipad app and Android smartphone app.
One News Now (ONN) is a direct response to how people are consuming media, utilising TVNZ’s resources and credibility to deliver up-to-the minute news as it breaks, a TVNZ issued release says.
“There’s a real vibrancy and veracity in people viewing video news on their mobiles and so unquestionably for One News, that’s a sweet spot,” says John Gillespie, TVNZ’s head of news and current affairs. “The idea behind One News Now is that we want to create and publish content as fast as we can. We want to break the news as it is happening, using video to relay the facts first.”
One News is the most-watched news bulletin with over 650,000 Kiwis tuning in every day, and a 48 percent share of viewing among all New Zealanders. Seven Sharp is also popular attracting over 450,000 viewers an episode, a 9 percent growth on last year 5+ at 6pm, according to Nielsen.
To promote the launch, TVNZ has released a TVC featuring its US correspondent Jack Tame.
(UPDATE) TVNZ released a second TVC with Jack Tame:
The new digital platforms are setup to complement existing TVNZ news and current affairs shows, with those experts on hand to provide depth and insight throughout the day, Gillespie says.
“We are taking the trusted and credible power of our news and current affairs programmes to provide anywhere, anytime news. Audiences are a lot smarter and faster in seeking out news sources than ever before and we want to be more a part of shaping the content with audiences. Our mantra is be fast and be right.”
“Most people are consuming news on the go and ‘stealing moments’ in between their daily tasks to check in on the news, “says Gillespie. “We aim to cater for this.”
Through One News Now users will have access to unfiltered breaking news and curated features through three channels: latest, featured, and popular.
The ‘latest’ channel is a never-ending feed of news as-it-happens; ‘featured’ includes curated stories of interest, and ‘popular’ shows the most viewed content. The format takes advantage of users’ ‘snacking behaviour’ to serve bite-sized news on the go, Gillespie says.
The ONN launch also correlates with a culmination of changes in the newsroom that allow TVNZ journalists to make full use of mobile and digital technology to report on news quickly.
That includes new desktop publishing tools and training for journalists on shooting and delivering news from the field with their smartphones, to complement more traditional broadcast tools. These changes mean TVNZ can publish content more quickly and across multiple platforms, he says.
TVNZ’s digital streaming numbers are climbing fast and One News Now will capitalise on growing consumer desire for video, Gillespie says. “We’re hitting numbers we didn’t think we’d hit so quickly, even before the launch of the new platform.”
Last month that number was 3.7 million video views, but he’s confident that will double after the launch of One News Now.