
When sugar isn’t sweet
We’ve all heard the phrase ‘Pictures speak louder than words’, and this is truer than ever in the Diabetes Association of Thailand’s campaign dubbed ‘Sugar kills’ via Ogilvy & Mather Bangkok.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
We’ve all heard the phrase ‘Pictures speak louder than words’, and this is truer than ever in the Diabetes Association of Thailand’s campaign dubbed ‘Sugar kills’ via Ogilvy & Mather Bangkok.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The Health Promotion Agency has launched a new campaign for the Health Star Rating system through Y&R on the health star rating system, featuring a couple of lovable animated cereal boxes having a bit of an existential crisis about their health content.
The news yesterday that the Reserve Bank of New Zealand (RBNZ) would no longer allow embargoed lockups for analysts prior to the release of information was met with frustration from journalists across the industry. But as Businessdesk reporter Pattrick Smellie explains, the system was always precariously balanced on trust.
Y&R staff around the world are celebrating Y&R NZ’s win of the GRANDY for the ‘McWhopper campaign’, the highest honour at the New York ANDY awards.
It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media.
Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.
Tangible Media has followed in the footsteps of international publications like The Independent by ceasing the print publication of NZ Fishing World and focusing exclusively on the digital media business. We chat to associate publisher and editor Jeff Strang on why he’s betting big on digital.
Neville Doyle observes that some of the best examples of creativity emerge under the most restricted conditions.
Following last year’s restructure, Postie Plus has adopted a “responsible retailing” model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.
Ikea Austria has released a series of creative print ads to promote its wireless charging ports, a feature integrated into select pieces of furniture.
Adobe brings to light the dangers of mobile ads, suggesting they are just as lethal as a snakebite.
New Zealand Transport Agency (NZTA) and Clemenger BBDO want to make sure drivers stay awake at the wheel, in a new spot that shows the risks of driving while tired.
The odds were not in their favour when they took over as new face of current affairs on TV3 in June last year. But week in, week out Duncan Garner and Heather du Plessis-Allan have slogged it out in the competitive 7pm timeslot, and they’re closing in on the competition across at TVNZ.
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
Today MediaWorks launched a new and improved version of its 3Now app for mobile and tablet including a new look and feel and upgraded functionality. We chat to MediaWorks chief information and product officer Tom Cotter about what users and advertisers alike can expect from the revamp.
Last year Bonds and Clemenger BBDO Melbourne rolled out a series of videos exploring the challenges men put their testicles through, and this year the dangling men in nude morph suits have returned.
The Electric Kiwi has come to life in a new campaign, ready to play against its larger competitors as New Zealand prepares to turn on the heaters and hike up the bill.
Auckland Transport is inviting Aucklanders to step into the future, with a new campaign (conceptualised by Republik and shot Zoomslide) exploring how the organisation plans to improve the transport system to accommodate Auckland’s rapid growth and make the city more liveable.
Following a marathon meeting with staff today, NZ Herald managing editor Shayne Currie has confirmed that NZME has outlined a proposal to restructure its business yet again. And this time possibly eight roles will be affected by the changes.
Last week we wrote a story on Destination Queenstown’s new campaign via Feast. Shortly afterward, the comments section for the piece became flooded with commenters noting similarities between the campaign’s creative and that of the NZ Olympic Committee’s Rio 2016 campaign through Buffalo & Co. Here’s a quick look at the two campaigns and what each party has to say about the matter.
We’re take our hats off to Pedigree, Snickers and BCITO.
The Most Interesting Man in the World recently took a one-way trip to Mars, retiring from his position as the mascot of Dos Equis. However, his physical departure from Earth does not mean that legacy has disappeared. As he travelled to the furthest nooks and crannies of the globe he left traces of himself along the way. And now the mere mortals who were fortunate to co-exist with the man of myriad adventures can get their hands on some of the invaluable items that touched his flesh while on earth. A campaign launched by Dos Equis gives competition entrants the opportunity to win some of the items that typified the great man’s time on Earth.
This month, Fisher & Paykel opened its first Experience Centre in Sydney. Henry Oliver went to have a look.
A recent food trend has seen many Kiwi favourites hybridised, in an effort to make the ultimate sweet treat and now Burger Fuel is jumping on the bandwagon with its own savory creation.
The traditional notion of the music industry has been well and truly dumped on its head over the past few years, since music started its march from CD shelves to digital shelves. Yesterday New Zealand’s music revenue results were released, showing just how quick and drastic this change has been, revealing that streaming is well and truly taking over. We caught up with Spotify’s Kate Vale who says New Zealand in particular has embraced streaming with open arms, as one of the highest ‘Premium’ conversion rates of any Spotify market in the world.
BCITO and Brand Spanking have teamed up to raise awareness about the growing labour shortfall in the construction industry Big Brother style. Hoping to highlight career opportunities the industry has to offer, the ‘Not your average shed’ campaign is challenging apprentices to build a shed in the Sylvia Park car park while cameras film every move.
Following news reports of another horrific dog bite in Auckland, Pedigree decided to bring its campaign—originally planned for release later this week—forward by a few days. We chat to the team at Colenso BBDO about why it’s so important for New Zealanders to learn more about dog behaviour.
Despite Uber taking off around the world with an ever expanding network of drivers and passengers, the struggle for women to feel safe on their journey remains an issue.
The programmatic market is burgeoning and local publishers are aiming to get a cut of the pie through KPEX. Christophe Spencer looks at some of the pros and cons of the offering.
Modica Group has announced the acquisition of New Zealand’s leading enterprise messaging provider, Run The Red to create the largest New Zealand owned messaging company.
Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.
When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.
Griffin’s biscuit bakers have once again joined forces with Tip Top, to surprise bikkie lovers with two new mash ups: Goody Goody Gumdrops Squiggles and Choc Bar Mallow Puffs.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
ComScore vice president for Australia and New Zealand Lachlan Brahe thinks that ComScore’s digital capabilities in terms of ensuring viewability, facilitating brand safety and reducing ad fraud gives the company an edge over research incumbent, Nielsen.