
The Compendium: 6 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
Yesterday, a picture was widely circulated showing Hilary Barry carrying a box of Moët into the MediaWorks office. And it’s more than likely that other employees at the media company will be taking a few more laps to the local Liquorland today, because nothing provides a better reason for heavy drinking than the release of the radio results. This will also be the case for NZME, which will similarly cracking open a few chilled beverages this evening. But none will be celebrating harder than the Mai FM crew, who had a particularly strong survey.
Ever started watching a film on a plane but then inconveniently arrived at your destination? Air France has the solution.
Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW’s recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn’t show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.
VTNZ staff simply cannot contain their excitement about getting drivers back on the road if the company’s latest campaign by Assignment Group and MBM is anything to go by.
The fast-food chain appears to be stepping beyond the its greased-up chicken menu and into beauty products with KFC Hong Kong creating edible nail polish in two flavours: Original and Hot & Spicy.
Home owners looking to renovate don’t always know how to tackle the job, let alone where to find the right people to do it. Design and renovation-focussed Houzz has aimed to help them out with its online and mobile platform connecting home owners with trade professionals, and it’s just launched a New Zealand site.
The MediaWorks board has announced the resignation of Mark Weldon from his position as chief executive.
As a rule, humans don’t like change. And outcry following the recent departure of Hilary Barry from MediaWorks once again reiterated this point. However, if there’s one thing we can learn from the Batman franchise, it’s that mourning periods eventually come to an end.
Last year Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
Cat’s got a tongue thanks to cat food brand Temptations collar creation. It will translate all the meows of feline friends into English, however we can’t be sure it’s entirely accurate.
Yes, the above image is of All Black Ben Smith’s Adidas boot exiting a Harraways instant oats packet.
Thumbs up to Paper Plus, Co-operative Bank and NZ Olympic Committee.
In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have had its day. At least not until Molenberg and Special Group opened up a dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.
When news broke of Hilary Barry’s resignation on Friday night, many reports indicated that the media company’s chief executive Mark Weldon would have found it frustrating given that he was poised to make a major announcement on Tuesday. Well, Tuesday has arrived, and despite the chaos encircling MediaWorks, it has still delivered its “big” news. This morning, MediaWorks sent out a release to the media confirming that it had signed a joint venture with NBCUniversal International Networks, which will see channel Four transformed into Bravo by July 2016.
Dentsu Aegis is continuing its global expansion with the launch of its ninth network brand and lifestyle agency MKTG, formed out of three existing agencies.
Wildlife Conservation Film Festival, with DDB New York, is celebrating procreating pandas in a cheeky new campaign.
Ford and BBR Saatchi & Saatchi have reinvented the test drive in a new campaign for the Ford Kuga in which the car undergoes a taste drive.
When thinking about the kinds of brands that would dabble in virtual reality (VR) technology, probably one of the last that would come to mind would be a healthcare brand. But, New Zealand-based global healthcare brand Comvita has given it a crack to share how it sources its manuka honey, so I went along to try it out.
New Zealand Trade and Enterprise and Samsung are taking international buyers of New Zealand wine back to the beginning with a virtual reality wine tour, showing off the country’s landscapes and what they have to offer the food and drink industry around the world.
While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels behind the massive campaign.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Teenage boys aren’t known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother’s Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.
Mastermind is set to return to screens on Sunday, with many Kiwi viewers expected to tune in. And with a new Mastermind game, TVNZ is letting the audience do more than just yell at the screen.
A large, suspiciously chalky-looking crevasse opened up outside outdoor gear retailer Outfitters in Newmarket last night so we go owner Neil Stichbury’s take on the rare occurrence.
NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She’s got Game.
Online dating, apps like Tinder, and programmes like The Bachelor and Married at First Sight suggest humanity has drifted away from the traditional modes of meeting a match. Now, Knorr, an international food product brand, has introduced another method to finding love in a cute video #LoveAtFirstTaste.
Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head of marketing and business development David Benge to find out why the company is sending more of its journalists across the nation.
Ever wondered what it’s like for prisoners in solitary confinement? The Guardian is letting its audience step inside a cell, via virtual reality, and experience solitary confinement in disturbing detail.
Over the last quarter of a century, marketers have had their names etched into the honour roll of the TVNZ-NZ Marketing Awards. And the 2016 search has begun for 25 new names to be added to this prestigious list. NZ Marketing magazine/StopPress and the Marketing Association invite all marketers from all industries to submit entries into the 15 category awards, six judges choice and four career achievement awards as the call for entries opens for the 2016 TVNZ-NZ Marketing Awards.
Rupert Deans, founder of Christchurch digital agency One Fat Sheep has raised over $1.2 million in seed funding for his new start up Plattar, a Melbourne-based augmented reality platform, with News Corp Australia leading the investments charge.
With the announcement of the Webby top dogs, we take a look at a few of the winning efforts for advertising and media.
This year the Toronto Silent Film Festival is celebrating films that have been lost and to uncover them, Instagram users are invited to play in the festival’s Escape Room.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.