Saltwater Brewery, with New York agency We Believers, hopes to save marine animals by removing plastic from its packaging and replacing it with fish food.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

StopPress understands that creatives Freddie Coltart and Matt Williams have resigned from FCB and will be joining Colenso BBDO. During their time at FCB, the pair were involved in a host of award-winning campaigns, which picked up metal on both the local and international awards circuit. However, rather than holding onto these trophies for sentimental reasons, FCB has instead decided to sell them on Trade Me in a bid to raise funds for the pair’s leaving do.

Former Net-a-porter head of publishing Romney Whitehead will be speaking at the Magazine Publishers Association conference on 26 May, so we had a short chat with her to find out her thoughts on the world of publishing.

Burt’s Bees has released a couple of new spots via Baldwin & Raleigh, which hit you right in the feels. One with a deaf musician and the other with an African American model with albinism.

Short-term loans have joined a list including guns, tobacco and drugs as Google bans its ads from ad systems.

Non-alcoholic beverage Snapple has brought to life a few of the fun facts underneath its lids with the help of Deutsch Los Angeles.

High fives to Powershop, Uber, Air New Zealand and Kiwibank.

Uber is transforming its back seats into a Dragons’ Den of sorts tomorrow, giving the business thinkers of Auckland a chance to pitch their business ideas to a panel of leaders and investors who are looking for their next opportunity.

Alpen cereal imagine what happened before the famous YouTube fails. Airbnb break the mould. Parisian…

What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies, but that’s the founding philosophy of Karma Cola, the UK’s only Fairtrade organic cola. Supported by Kiwi-based parent company All Good Organics, Karma Cola are on a mission to prove that a product as commercially popular as a cola can be a vehicle for positive change in the world, without compromising on consumers expectations on taste.

Ever wanted to see your favourite horror icons sing in a musical? Well here is your chance. Saatchi & Saatchi Worldwide has created a spooky medley to promote the Elmsta 3000 horror festival held in Sweden.

“There’s nothing wrong with your picture”, Muslim wins best TV Personality in Australia sparking an internet frenzy.

At the end of last year, Pandora commercial director Melanie Reece handed in her resignation at the company. And she has now opened up about the circumstances that led to this decision and the legal action she has taken against the company.

Callaghan Innovation and StopPress want to start a national conversation about business failure. And to find out what people think, we thought we’d ask our readers to help out with this research project. Those who take five minutes to complete our survey will also go into the draw to win a sweet watch from Tissot.

Air New Zealand has been pretty active lately, (with ‘active’ being the keyword here) releasing a couple of promotional videos in the lead up to the Hawke’s Bay International Marathon this weekend, with one featuring Air New Zealand flight attendants in their activewear, creating a parody of a parody. The airline has also released a few videos of New Zealand sporting heroes on its dedicated ‘Where to next’ online hub.

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

As speculation around a potential merger between NZME and Fairfax brews, we chat to former New Zealand Herald editor-in-chief Gavin Ellis about what this could mean for the local industry.

It’s hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it’s celebrating 10 million giveaways.

Round of applause to Volkswagen, Flick Electric Co., VTNZ, Kiwibank and Gem.

McDonald’s served up music to its Dutch diners, inviting them to play their placemats while they ate.

Nothing says fresh fish like it coming to life in the supermarket.

While many Kiwi mums appreciate breakfast in bed, being taken out for a meal, or watching the kids take over the meaning duties, we check out some of the brands that stepped up the game with some creative campaigns for Mother’s Day.