Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.
The video features six toddlers donning a Donald Trump like wig and quoting some of his most outrageous lines from the last year.
Powershop CEO Ari Sargent said Powershop likes to put the power back into customer’s hands to help them make wise decisions about their energy usage and cost, a very different approach to power to that of the presidential candidate.
“This is a stark contrast to Mr Trump, who likes to abuse his power and influence to promote his prehistoric views about minority groups of society. Our video parodies Mr Trump by projecting his own words through the mouths of loveable toddlers to highlight what a big baboon he is.”
It appears Powershop’s fans appreciate the humour, with the video raking up nearly 6,000 likes in its first day and nearly 4,000 shares.
The satirical style is not a first Powershop, with this latest spot following a string of advertising campaigns featuring various power figures including previous UK prime minister Margaret Thatcher, past US president Richard Nixon and Chinese leader Mao Zedong.
Special Group’s creative partner Tony Bradbourne said in a world where power companies hold all the power, Powershop is the one who challenged old fashioned industry norm to give power back to consumers.
“They changed how consumers feel about their power company. We wanted to get that over in a way people would love.”