Vancouver real-estate agent Patricia Houlihan gave herself super powers and has gone viral in the process.

​If you’re looking for a tangible metaphor of the fragmentation in media, look no further than the 2 Cheap Cars billboard currently on show in Auckland. The company’s single billboard has been split into three disparate sections, creating a completely disjointed message.

The competition for content is heating up. Customers don’t want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Sovereign has launched a health age generator to promote its health insurance loyalty programme, which gives Kiwis an idea of their ‘health age’ as determined by their lifestyle choices. And to draw attention to the initiative it’s brought aboard a Weta visual effects artist to show the health age of three people with different lifestyles.

Many marketers are struggling in managing the mass of content that they are required to publish across media channels, according to a new global study from Accenture. Of the 1,078 senior marketers surveyed across 17 countries, 53 percent said that they spend more time on operational details—including, but not limited to, requirements documentation, securing legal and leadership approval and content tagging—rather than core marketing and branding activities. And Kiwi brands are facing many of the same issues.

Take a bow House of Travel, Huggies and Cheers.

House of Travel has teamed up with ColensoBBDO, Exit Films and Zenith Optimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.

The craft beer scene has exploded in New Zealand, so much so that maybe it’s not such a ‘scene’ anymore. We chat to Deep Creek Brewery’s Jared Machlachlan about his brewery’s move to sell canned craft beer in Foodstuffs’ supermarkets.

Idealog talks to McDonalds’ social media expert, Simon Kenny about how the fast food giant uses social media and how haters gonna hate.

For a channel that’s purportedly on its deathbed, it’s been a pretty eventful week for television. We look at a triumvirate of happenings.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Barnes, Catmur & Friends Dentsu executive creative director and managing partner Paul Catmur has confirmed to StopPress that his agency has parted ways with Independent Liquor.

Pakistan’s The Daily Times took a stand against censorship with a ‘Free my voice’ campaign, which gave readers a taste of having their words inverted.

The angrier the internet, the cheaper the chocolate in a new Snicker’s campaign.

Former NZ Herald editor-in-chief Tim Murphy and former MediaWorks head of news Mark Jennings have finally revealed what they’re doing next.

WGSN’s head of market intelligence, Lorna Hall, on technology, maturing customers and how brands should respond.

The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.

New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.

Squinty eyes, puckered mouths and red faces make up a large part of Moa’s new campaign for its sour beer range, which Moa says people either love or hate.

With the decline in print, there are very few mainstream publications left targeted at millennial girls. However, Bauer is now looking to change that with the launch of online title MissFQ, an extension of its Fashion Quarterly brand. And as part of its launch strategy, Bauer has brought on influencer India Yelich-O’Connor (Lorde’s younger sister) as the first of many guest editors.