
Five takeaways from Cannes 2016
As another year of Cannes comes to a close, we take a look at some of the key moments of the event.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
As another year of Cannes comes to a close, we take a look at some of the key moments of the event.
When you play the Game of Thrones “you win or you die” and in the ‘Game of Agencies’ “you go big or go home” according to Indian marketing agency Chimp&Z Inc, which has recreated the hit show in an ad agency.
With Fonterra cutting its payout to farmers, it’s tough times ahead for the rural dwellers. To show its support, Power Farming teamed up with Hamilton agency PAN to create the ‘Pilsner to Paradise’ campaign and bring Fieldays to Hamilton’s CBD in an effort to give something back to farming clients and to provide their salespeople with a fun way of getting to know their clients better.
Phantom Billstickers is taking poetry to the streets to celebrate the late Kiwi poet James K. Baxter’s 90th birthday.
Former Kiwi adman turned full-time artist, Josh Lancaster, will have an exhibition of his artistic wares at the Smyth Galleries on Auckland’s Jervois Road for three weeks from 28 June.
Take a bow Wellington Regional Economic Development Agency, Fly Buys and NZI.
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign’s website cab pop the question to their loved ones ‘Will You Welly Me’.
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
The music charts have traditionally been based on sales. But with consumers shifting consumption online, Recorded Music New Zealand has had to change its approach. We talk to Recorded Music chief executive Damian Vaughan about the complex task of fusing two very different data sets. PLUS: why data consolidation is an important issue for the ad industry.
A run down of this year’s big winners at the Cannes Festival.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New Zealand’s currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the ‘Music’ shortlist and three agencies on the ‘Entertainment’ list, New Zealand is gearing up for more wins.
NZ On Air has made a move to grow New Zealand’s online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platforms branded channels.
It was a dark time for France. In 1997, the burger giant closed its 39 restaurants across the country after it failed to make a profit. Its return in 2012 was enough to bring a tear to the eye.
Opt-in mobile ad serving platform Postr has been pretty busy of late. After launching Skinny Collect late last year, it’s now launched a lock-screen video format, doubled its subscribers in the past six months and is expanding into South East Asia.
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
It’s that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower’s Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.’s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.
Fly Buys has returned to TV screens with a weird—some might say creepy—ad that shows a grown man being tickled by the future version of his current self.
New Zealand has fared pretty well at Cannes’ third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.
A new campaign for NZI by Young & Shand transposes digital crimes into the physical world in a bid to warn business owners of the dangers they face online.
Advertising consultant and equal rights activist Cindy Gallop has taken exception to James Hurman’s book, ‘The Case for Creativity’.
Mollie’s Fund, an organisation providing awareness for melanoma has launched a sobering ad, urging parents to put sunscreen on their kids.
In the build up to the Olympics, the flurry of brands showing their support with campaigns would have sports fans concerned the athletes are spending more time filming ads than they are training.
It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.
Contagion has reprised its ‘Door knocker’ campaign for Energy Online, this time introducing a dinosaur to terrorise to door-to-door sales people.
France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R’s ‘McWhopper’ continues to dominate the awards.
Bowel Cancer New Zealand ran its high profile Art Chairs campaign through Whybin\TBWA to raise money and awareness for the disease in New Zealand, which has one of the highest incidences of the cancer in the developed world. We caught up with Whybin creative director Tim Huse to find out his thoughts on working with not-for-profits and whether advertising has a responsibility to help in whatever way it can.
Colenso BBDO and FCB have each nabbed Lions so far and with shortlists announced, we see which other agencies might be set to take home their own.
Who needs chicken when KFC has beanies? A Twitter frenzy shows the branded headgear is just what New Zealand always wanted.
The Cannes Lions festival has kicked off to a good start, with Fonterra Brands and Colenso BBDO picking up the country’s first gold Lion this year for their ‘Anchor X-Ray Casts’ campaign in the ‘Health and Wellness’ category.
Motion Sickness Studio co-founder Sam Stuchbury tells StopPress that he has plans to expand into the lucky country. And that’s not where his ambition ends.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
If there’s one organisation that knows how to align ones and zeroes into sexy formations, it’s Resn. And the Wellington-based company’s latest digital effort certainly doesn’t disappoint.
V Energy is the latest to get on the healthy lifestyle bandwagon, with the release of V Pure and a new campaign to match. To celebrate the natural beverage, Colenso BBDO has taken the brand in a new direction.
Anchor is the latest brand to get behind New Zealand’s Olympians, in a continuation of its ‘Go Strong’ campaign, by Colenso BBDO, featuring pole vaulter Eliza McCartney and shot putter, and builder, Tom Walsh.