New Zealand has fared pretty well at Cannes’ third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.
Outdoor
Colenso BBDO scooped up a Grand Prix for its DB Export, ‘Brewtroleum‘ campaign, which saw it creating biofuel from beer by-products and urging consumers to drink the beer to “save the world”.
Jury President and chief creative officer of J. Walter Thompson Ricardo John said: “Brewtroleum proved that outdoor has no boundaries. To make gas out of beer? That’s unbelievable! It proves that agencies are going deeper and solving clients’ business problems with creativity.”
The category received a whopping 5,367 entries and 129 Lions were awarded.
Gold
- Y&R, Jaguar, Actual Reality
- Colenso BBDO, DB Export, Brewtroleum (two gongs)
Silver
- Y&R NZ, Burger King, McWhopper – ‘Peace Dove’, ‘Peace Fingers’, ‘Olive Branch’
- Y&R, Burger King, McWhopper (two gongs)
- Y&R NZ, Jaguar, Actual Reality
- DDB NZ, SKY TV, Unforgotten Soldiers
Bronze
- FCB, Paper Plus, Read Better Stories – ‘Curry’, ‘Boots’, Gym’
- FCB NZ, Paper Plus, Read Better Stories – ‘Boots’, Gym’
- Y&R NZ, Burger King, McWhopper – ‘Big Mac’, ‘Whopper’, ‘McWhopper’
- Colenso BBDO, Anchor Milk, X-Ray Casts
- DDB NZ, SKY TV, Unforgotten Soldiers
PR
PR received 2,225 entries and 84 Lions were awarded.
Bronze
- Y&R, Burger King, ‘McWhopper’
The Grand Prix went to Coop by Forsman & Bodenfors, Sweden for ‘The Organic Effect’.
Design
Design received 2,856 entries and 104 Lions were awarded.
Silver
- Y&R, Jaguar, ‘Actual Reality’
The Grand Prix went to Dentsu Inc, Tokyo for Panasonic, ‘Life is Electric’
