Cannes day one: New Zealand agencies brace for more wins

It’s been so far so good for local talent at Cannes, with Colenso BBDO kicking things off by taking out this year’s first gold Lion for New Zealand for its ‘Anchor X-Ray Casts‘ for Fonterra

The award was received in the ‘Health and Wellness’ category, where FCB also picked up a silver Lion for its ‘It’s Not OK, Paradise Hill‘ campaign, feautured in Home magazine.

Over the weekend, the shortlists were released for the remaining categories and while Colenso BBDO and FCB stand to win further lions, DDB, Clemenger BBDO, Y&R ,Saatchi & Saatchi and Special Group are also in the running. 

Direct

Colenso BBDO

  • Anchor Milk ‘X-Ray casts’
  • DB Export ‘Brewtroleum’ (shortlisted twice)
  • Tip Top ‘Leave Room’ (shortlisted twice)
  • Amnesty International ‘Unblocker’ (shortlisted twice)
  • Pedigree ‘Found’ (shortlisted twice)

DDB

  • Sky TV ‘Unforgotten Soldiers’ (shortlisted four times)
  • Sky TV/Neon ‘Fargo Wollens’

Y&R

  • Burger King ‘McWhopper’ (shortlisted four times)
  • Breast Cancer Cure ‘Brest Milk’ (shortlisted twice)
  • Brake NZ ‘Living Memories’

Saatchi & Saatchi

  • ASB Bank ‘Clever Kash’

Clemenger BBDO

  • NZTA ‘Road Safety’

Radio

Special Group

  • 2degrees ‘Play the Bridge’ (shortlisted twice)

FCB 

  • Paper Plus ‘Read Better Stories’ including ‘Boots’, ‘Gym’ and ‘Curry’

DDB 

  • Sky TV Game of Thrones ‘Shame’

Promo and Activation

Colenso BBDO 

  • DB Export ‘Brewtroleum’ (shortlisted three times)
  • Amnesty International ‘Unblocker’ (shortlisted twice)
  • Frucor Beverages, Mountain Dew ‘GoCap’
  • Burger King ‘Backyard Burger King’

Saatchi & Saatchi

  • ASB Bank ‘Clever Kash’

DDB

  • Sky TV ‘Unforgotten Soldiers’ (shortlisted four times)

Y&R

  • Land Rover NZ ‘Actual Realty’ (shortlisted two times)
  • Burger King ‘McWhopper’ (shortlisted three times)
  • Breast Cancer Cure ‘Breast Milk’ (shortlisted twice)

Print and Publishing

Y&R

  • Burger King ‘McWhopper’ (shortlisted twice)

FCB 

  • It’s Not OK ‘Paradise Hill’ (shortlisted twice)

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