Last Friday night at Carriageworks in Sydney, the 37th edition of the Awards Awards saw Y&R NZ walk away with nine gold pencils, as well as the Best in Show and Agency of Year gongs.
This continues a sensational international awards run that has already seen the agency win big at One Show, D&AD and New York Festivals.
Eight of Y&R’s gold pencils were won for Burger King’s McWhopper campaign, across the PR, direct marketing, digital, creative innovation, promotion and experiential, and branded entertainment and content categories, leading to the campaign winning the Best in Show at the end of the night (Y&R NZ’s other gold pencil came for the Living Memories campaign for Brake).
This enormous haul also saw Burger King walk away as the client of the year, beating Mars Australia and New Zealand and Blue Ball Foundation.
While Y&R was certainly the standout performer of the night, it wasn’t the only Kiwi presence among the winners.
Colenso BBDO’s Simon Vicars also got a share of the limelight, picking up the creative of the year award. This is the second time Vicars has won the award, which goes to the creative credited across the highest number of award-winning campaigns.
In addition, the College Hill agency also won three gold pencils, putting it on equal footing with DDB New Zealand.
Colenso’s gold pencils came for DB’s ‘Brewtroleum’ (promotion and experiential and integrated categories) and Pedigree’s ‘Found’ app (digital), while DDB won its gongs for Sky’s ‘Unforgotten Soldiers’ (experiential and interactive outdoor) and BMW’s ‘Reverse April Fools’.
Click here to see the full list of gold winners.