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Ads of the week: 24 May

Who’s it for: The Warehouse by DDB

Why we like it: It’s hard to resist a spot which gets you in the feels like this one, and the team here think Maui is pretty cute. It was a nice idea for The Warehouse to link its own birthday with someone else’s birthday, giving consumers what they want, which is an emotional connection, not a shouty ad.

Who’s it for: MediaWorks by MediaWorks’ in-house creative team

Why we like it: We really enjoyed the fun visuals in this ad, with contestants turning into puffs of vibrant coloured powder in an instant and jumping up and down alongside a bunch of tools. We particularly enjoyed the back flip and the colourful explosion at the end of the clip.

Who’s it for: ASB by Saatchi & Saatchi

Why we like it: It’s nice to see ASB having a bit of fun with its sponsorship of the Sevens, teaming up with American vine superstar Zach King. Given that vines lend themselves well to trick shots and other sports-related shenanigans, it’s a good fit with the Sevens and shows off the players’ sense of humour. 

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