What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies, but that’s the founding philosophy of Karma Cola, the UK’s only Fairtrade organic cola. Supported by Kiwi-based parent company All Good Organics, Karma Cola are on a mission to prove that a product as commercially popular as a cola can be a vehicle for positive change in the world, without compromising on consumers expectations on taste.
Author The Challenger Project
Karma Cola co-founder Simon Coley on sourcing organic, visual storytelling and transparency