With the announcement of the Webby top dogs, we take a look at a few of the winning efforts for advertising and media.
Best Art Direction: ‘Inside Abbey Road’ by Google Creative Lab.
Google lets users step inside the famous Abbey Road recording studio to see where some of the greatest music has been made.
Best use of Social Media: Reece’s #AllTreesAreBeautiful by Arnold Worldwide/Havas Worldwide.
Reece’s responded to criticisms about its tree shaped Christmas chocolates with this clever video.
Consumer Packaged Goods: Windex ‘Don’t Stand for Dirty’ by Energy BBDO.
Windex introduced a solution to keep windows visible.
Experiential Marketing: X Box ‘Survival Billboard’ by McCann London.
It was survival of the fittest advertising style for this campaign to promote a new Tomb Raider game.
Social Media Campaigns: Volvo ‘Interception’ by Grey New York.
Despite not paying for a Super Bowl ad, Volvo made itself heard with this brilliant interception.
All the advertising and media winners can be viewed here.