Despite Uber taking off around the world with an ever expanding network of drivers and passengers, the struggle for women to feel safe on their journey remains an issue.

The programmatic market is burgeoning and local publishers are aiming to get a cut of the pie through KPEX. Christophe Spencer looks at some of the pros and cons of the offering.

Modica Group has announced the acquisition of New Zealand’s leading enterprise messaging provider, Run The Red to create the largest New Zealand owned messaging company.

Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.

When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

ComScore vice president for Australia and New Zealand Lachlan Brahe thinks that ComScore’s digital capabilities in terms of ensuring viewability, facilitating brand safety and reducing ad fraud gives the company an edge over research incumbent, Nielsen.

Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.

The Research Association has rebranded its biannual awards event and opened entries to a more diverse range. The new version of the awards event, now dubbed the RAE Awards (Research Association Effectiveness Awards), will for the first time include entries of not only research but also data and insights projects.

And humans just got even lazier. Dominos has given fast-food a new meaning with the announcement of its latest effort to make pizza ordering easy, a Zero Click app.

Auckland Transport has released the next iteration of its ‘Oi’ campaign, again with agency Work Communications, targeting drivers who get distracted by their phones. This time, a young driver is reminded to keep his eyes on the road by his own subconscious.

Honey Maid has come up with a clever way of getting web users to voluntarily receive pop up ads. In a new campaign it is taking over browsers to make websites more wholesome.

Queenstown has long been considered the jewel in New Zealand’s tourism crown. Famous for its epic mountains, sparkling lake, winter sports and bountiful vineyards. Destination Queenstown has just launched its latest campaign, highlighting that the southern town is just as (if not more) beautiful in autumn through an image-heavy parallax created by Time Zone One, print and outdoor advertising via Queenstown agency Feast.

DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.

Over the past few years the country’s main media companies have spent millions creating the integrated newsrooms of the future to keep up with the demands of a fragmented audience. RNZ has made similar multi-media moves (and even changed its name recently to mark its cross-platform aspirations), but as a government-funded, non-commercial broadcaster it has had to make these changes within its existing budget, which hasn’t changed for eight years. But last week the Radio New Zealand Amendment Bill was passed after being under consideration for ten years, finally providing clarification for RNZ’s commercial capacity as well as its values, new and old, as New Zealand’s national broadcaster.

It’s hard to scroll down an Instagram newsfeed without becoming a witness to someone’s #green #healthy smoothie and now Sonic has taken the sharing to a new level by creating square smoothies to fit perfectly into an Instagram post.

Content marketing is becoming increasingly creative and has garnered some attention on the StopPress newsfeed lately, so we thought we would share a piece that came to our attention in a StopPress comment by The Goat Farm creative director Vaughn Davis, about a beautiful multimedia article for Christie’s auction house.

In a congested space like the electricity market, it’s difficult to stand out from the crowd. But, Flick is on a mission to do just that with its educational, customer-centric approach, socially conscious advertising and digitally savvy service. And making sure the brand stays true to its purpose is general manager of brand Jessica Venning-Bryan, one of the company’s leading lights.

Us&Co may be new kids on the block, but the team says it’s on the road to reinventing the ad game, leaving traditional business models in the dust. Here’s a peek at the agency and what it’s been up to.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

It’s that time of year again, PR and marketing teams can let their imaginations run wild to both fool and entertain the customers. So who got tricky this April Fools?

Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.