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Last month we saw Air New Zealand ask Kiwis who they’ll be missing on Valentine’s Day and following hundreds of responses, the airline has reunited a pair to who Valentine’s Day carries great significance.
Measurements of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to rope in the spend with billboards and televisions already paying attention to responses of its viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.
New Zealand’s Super Rugby players are putting their moves off the field to the test in an epic ‘#SuperBoomBoom’ campaign, via Sugar & Partners, that sees international choreographer Parris Goebel and her crew shake it with vlogger Shaaanxo.
While many brands are hoping to reel in the romantic with love stories and pink brand makeovers this Valentine’s Day, Visa has opted to deliver some unpleasant truths about popular gifts.
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
Clemenger BBDO announced via a late press release on Friday afternoon the resignation of Clemenger BBDO and Proximity Wellington managing director Livia Esterhazy after two years with the agency.
The old adage goes that prediction is a fool’s game, but this has done little to dissuade Accenture from releasing its annual Fjord Trends report, which aims to predict disruptive digital trends, for the last ten years. 2017 was no different, and the company is again playing the prediction game, this time identifying eight trends businesses should be wary of over the next 12 months.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In what might just be the most outlandishly bizarre ad for a recruitment agency, Talent Army has released a new video showcasing one man’s extraordinary ‘timejacking’ skills.
With a little help from the trustworthy faces of Pete and Andy Walker, KFC is taking a stand against rumours, such as the fact that its chickens are bred at “Illuminati mutant farms”.
Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture.
After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.
Tourism New Zealand has been called out for allowing its ads to appear on the Breitbart news site, which is largely seen as a mouthpiece for the alt-right. Twitter user Oliver Gerber tweeted at the organisation asking it to blacklist the site to avoid this from happening in the future.
The frozen waffle company made a surprise rogue appearance during the Super Bowl as Netflix dished up a fresh teaser for Stranger Things.
The outdoor industry has been busy over the last 12 months, flicking the switches on digital sites across New Zealand’s major metropolitan regions. And this trend seems set to continue in 2017, with QMS announcing a partnership with Auckland Transport that will see 39 animated digital sites launched at major commuter hubs.
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there’s more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2’s Gloriavale: A Woman’s Place, topping the list for most-watched show amongst the 25-54 demographic.
Hide My Ass! hopes the fear of being naked in public will make people aware of the dangers of wifi.
Contiki has kicked off 2017 by asking ‘what will you do this year that you’ll remember forever?’, in a campaign featuring two Kiwis.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with the ACC, launched an Instagram campaign that gets the message across with a dark twist.
FCB and ANZ have taken their account above the line for the first time, developing a new TV campaign that celebrates the neighbourly spirit of New Zealand homes.
Perhaps best known for playing Kate Winslet’s smouldering and snobbish fiance in James Cameron’s Titantic, Billy Zane takes on a whole new role in this latest spot for KFC.
Scams are getting increasingly sophisticated, which is why Trade Me’s latest video—starring the company’s own staffers—is looking to get people clued up on the perils of purchasing online.
Captivating in-flight safety videos aren’t just a Kiwi thing anymore as Qantas and Tourism Australia team up with everyday Australians for their own take on the concept.
Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign, featuring Kiwi BMX star Sarah Walker.
Our national airline is warming hearts in the lead up to Valentine’s Day, with a new campaign ‘#goingthedistance’ that explores what love means to different people by asking viewers who they’ll be missing on the special day.
