Wellington agency EightyOne rounded off 2016 with two account wins; LifeDirect by Trade Me and David Reid Homes.
Wellington agency EightyOne rounded off 2016 with two account wins; LifeDirect by Trade Me and David Reid Homes.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
To promote the new film Rings, set to hit the big screen in February, a US TV store pranked its customers by bringing one of the characters to life.
While many around the world watched in fear as Donald Trump was sworn in as president, The Netherlands—well it’s satirical news show Zondag met Lubach—decided it was best for both countries to get along, so it made an introductory video that speaks to Trump in his own language.
Warehouse Stationery has placed 99 in charge of its CRM and business-to-business loyalty programme, BizRewards, and has also appointed 99PHD (an integrated service between 99 and PHD) as its agency in charge of digital media and search. PLUS: find out who the incumbents were.
In this bout, our contenders bob and weave around the ever-present question of whether research or creativity is more important. Chemistry Interaction director Joseph Silk takes on Y&R planner Craig McLeod.
Raise a glass to Subaru, Auckland Transport, Toyota, Holden and Tower.
Anyone who has crawled along one of Auckland’s motorways in bumper-to-bumper traffic will know the confused—albeit elated—feeling that comes when the traffic just starts moving again. As you accelerate out of the jam, a few questions are invariably left unanswered: What was the hold-up? Where was the accident? And why did the traffic just start moving again? Well, Work Communications creative Marco Ermerins took it upon himself to find a few answers to these pressing questions.
Breaking two decades of advertising silence, Jif has released a humorous new campaign urging Aussies (and Kiwis) to end the grease and grime of BBQ neglect.
After joining Airpoints last year, Tower has come out with a new ad, via Barnes, Catmur & Friends Dentsu, urging customers to insure their things—then leave it all behind.
Industry happenings at MediaWorks, Young & Shand, NZME, SoundCloud and EditMate.
YouTube reveals the five most popular ads of 2016.
Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends was looking to tap into in a new 60-second spot for the brand.
Take a first look at Toyota’s new Hilux ad by Saatchi & Saatchi.
With the finalists announced today, this year’s edition of the Direct Marketing Awards will again see the nation’s agencies slog it out on awards night for metal.
Dentsu Aegis Network’s global media investment arm, Amplifi, has expanded into the local market with Richard Pook taking the reins.
Sick of Trump but love kittens? A new Chrome extension allows users to ‘Make America Kittens Again’ by replacing images of Trump with some furry alternatives.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Building supply specialist ITM has launched its new app by challenging builders to catch the biggest virtual fish in a VR ‘ITM Go Fish’ competition via JustOne.
Cancer Research UK is hoping to raise awareness for bowel cancer, by filming ‘Live from Inside the Body’ to show audiences across the country what a colonoscopy looks like.
Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.
As the new year kicks off, we revisit 2016 one last time to congratulate The Warehouse for its November 2016 Ad Impact Award win for ‘Get that Christmas Feeling’.
Warehouse Stationery have uploaded a video of paint drying (literally). The question remains, why?
Brand Spanking found itself facing questions from the Otago Daily Times, after it launched a search for staff to promote a mysterious tobacco product.
RNZ’s latest piece of digital innovation is putting listeners’ voices to air through a self-recording app called VoxPop.
NZTA, The Warehouse and Warehouse Stationery enjoy a bright start to 2017.
No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their ‘back to school kits’, some brands are making the most of the country’s stationery and lunchbox fervour.
Industry happenings over the holiday period at Tourism New Zealand, MediaWorks, Bauer, CricHQ, IPSOS, FInch, Postr and Vena.