Author StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP’s latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.
Clemenger Group chief executive Jim Moser this week confirmed the consolidation of the Auckland-based teams at Proximity and Touchcast under the Colenso BBDO brand. So what does this mean for the Wellington arm of Touchcast? And is there still room for digital specialists in an integrated world?
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.
McDonald’s has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.
Nike is hoping to motivate people to get off their screens and go for a run with a dose of reality.
While brands are getting into the Christmas spirit by wishing their fans a happy holiday, none are quite as dedicated as the Icelandic vodka brand Reyka Vodka, which over two hour-long videos live streamed on Facebook wished every Icelander a happy holiday.
In a new fundraising initiative for the Northland Rescue Helicopter (NRH), Boyd PR tells a tale of the Whangarei-based service’s three choppers—nicknamed Juliet, Mike and Lima—to spread a message about the service’s importance and staying safe.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
Interactive advertising has continued its growth, generating a record spend in the third quarter according to the latest IAB/PwC Online Advertising Report, setting it up to generate $900 million over the full year.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Despite all the hype surrounding targeted advertising, programmatic networks still serve inaccurate ads, based broadly on demographics rather than actual insights about consumers. Real, actionable and useful data remains something of a holy grail in the industry, and there’s no shortage of players looking to get there. Among these data explorers is JustOne managing director Ben Goodale, who recently announced a new offering, called OneView, that aims to give clients access to the most useful data available to them.
Phantom, a digital creative agency in London, has announced it’s choosing Auckland as its first port of overseas expansion.
Burger King and KFC are getting lit this Christmas, following the launch of a flame-grilled holiday jumper and an 11 herbs and spices scented candle.
DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on cider brand Orchard Thieves.
MediaWorks’ radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that’s set to go live in January.
StopPress understands BNZ has ended its retainer agreement with Colenso BBDO. This does not impact the agency’s standing as the lead creative agency on the account, but other circling agencies are hoping it will eventually. PLUS: BNZ still on a hunt for a replacement for Craig Herbison.
Unicef has called on its goodwill ambassador David Beckham and his body to share a haunting message about violence towards children.
While many brands are using the end of the year to spread some cheer in ads, one is using the time to raise attention to a not so cheerful subject.
Sailthru iOS app developer Sam Jarman says the only businesses that should be making apps are those that can offer utility to users.
Following the devastating Kaikoura earthquakes, Christchurch design studio McCarthy is hoping to raise some money for the community with its project Cards for Kaikoura, which launches on Wednesday.
‘Tis the season for office Christmas parties, and at Y&R, they’re combining the year’s jolliest holiday with the departure of managing director Steve Kane.
After a series of departures of on-screen personalities last month, the MediaWorks backroom is getting a shake up with group head of revenue Paul Hancox announcing his departure.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
My Food Bag’s ‘Delivering bags of goodness’ campaign came out on top in the latest round of Colmar Brunton’s Ad Impact Award, followed not far behind by Countdown’s ‘How good do savings feel?’ spot by Ogilvy.
New Zealand ad-tech company ikemu has secured an international deal with one of Japan’s largest crowdsourcing platforms, Lancers Inc.
The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
“In the meadow we could build a snowman” suggests the song Winter Wonderland, but what it doesn’t mention is that the snowman might leave to go in search of colder temperatures.
As we start the lead up to Christmas with a daily chocolate treat, Wellington Regional Economic Development Agency (WREDA) has launched the seventh edition of the Wondrous Wellington Advent Calendar, counting down the days till Santa arrives with a 360-degree view of the city.