99 is celebrating the win of New Zealand’s largest listed property company, Kiwi Property.
99 is celebrating the win of New Zealand’s largest listed property company, Kiwi Property.
SodaStream teaches consumers how to not piss off Mother Earth in a clever Game of Thrones Parody.
Santa might be the one riding a sleigh and traveling down chimneys but that doesn’t mean his wife should miss out on the fun of giving, a point Marks and Spencer raises with its epic tale ‘Christmas with love from Mrs Claus’.
Contagion headed to Wall Street to promote Harmoney’s peer-to-peer lending, asking money lenders on New York’s most infamous lending street… wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.
It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.
When creating a marketing campaign, ‘death’ and ‘pledge’ are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.
Last year, Squatty Potty went viral for using a prince and unicorn-poop soft serve ice creams to demonstrate how to have the best poop of your life. And now the prince and unicorn are back to give you the best smelling poop.
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
It’s time to tick off those to-do lists according to Warehouse Stationery, which in a new brand proposition by 99 is showing off the capabilities of its products. It’s hope is to build consumers’ emotional connection to the brand and create context for a product range that extends well beyond traditional stationery.
With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try and stamp out the preventable illness.
The radio survey period always arrives as a massive explosion of excitement across the industry. Everyone is declared a winner and cold beverages are handed out like promotional freebies. And as MediaWorks group content director Leon Wratt sits down for a chat, he confirms the radio industry is still as enthusiastic as ever.
Turned off TVs are not typically a source of inspiration, but DDB and the Sky Arts channel want to bring some beauty to blank TV boxes with ‘Art Your TV’.
MediaWorks has announced its 2017 programming line up, which is set to entertain audiences and deliver advertising opportunities with a feast of local and international reality TV and drama.
While the Internet has become full of people expressing their frustration over the US election, John Lewis is providing some relief with the launch of its Christmas ad ‘#BusterTheBoxer’, which has already gone viral.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Everyone has something to say about last night’s nail biting election and, thanks in a big part to social media, local brands were just as vocal.
Spark Venture’s data business Qrious is set to arm marketers with the knowledge and know-how of how they can tackle their data mountain and incorporate it into marketing strategies with the launch of The Data Strategy Whitepaper.
The Real Housewives of Auckland was pasted all over social media during its run of ten episodes. And this didn’t happen by accident. Pulling the strings behind the scenes was Auckland based social media agency, Backchat Media. Here’s how it did it.
As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
There’s been a buzz on the internet over the last few days as the highly anticipated John Lewis Christmas ad appeared to have launched. However, the 86-second story about a snowman was not the work of the UK retailer, instead it was produced by a student as part of their A-Levels.
Round of applause to Long White Vodka, Tegel, The Warehouse and Interislander.
With sky-high goal posts the All Blacks and Air New Zealand’s in-house creative team set their sights on transforming a passenger plane in the latest, special effects-driven Project Blackout video.
In a somewhat surprising announcement this morning, the Commerce Commission has a Twitter personality.
If you catch yourself singing ‘Tegel has the meal for you’ after watching the chicken brands new TVC you will be forgiven.
TBWA is stripping everything right back as it launches Long White Vodka’s ‘Lovers of Less’ positioning. The new creative campaign, originally launched online over Labour Weekend, features a protagonist performing a monologue railing against the expectations in her life and championing simplicity.
Fly Buys is helping to make Kiwis’ birthday wishes come true through a quirky online wish machine, developed by one-to-one agency JustOne.
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early with a new festive ad is The Warehouse, and DDB, which has created a holiday themed version of its ‘Bargain Feeling’ brand campaign that launched earlier this year.
A look at the bespoke solutions Fairfax is creating with its content studio, and the results they deliver.