Audience hoodwinked by John Lewis imposter

There’s been a buzz on the internet over the last few days as the highly anticipated John Lewis Christmas ad appeared to have launched. However, the 86-second story about a snowman was not the work of the UK retailer, instead it was produced by a student as part of their A-Levels.

But viewers would be forgiven for thinking the ad was true as it not only closes with a John Lewis logo, it also follows John Lewis’ style of using loveable characters to tell a sad story with a warm and fuzzy ending.

This video tells the story of a snowman trapped in a snowglobe who falls in love with a snowwoman in his dreams. So far it’s been viewed over 795,000 times.

When Express asked the student about the video, they explained it wsa for A2 AQA Media Coursework: “My chosen essay was on John Lewis and how successful their marketing campaign has become.

“Along with the essay I had to create a linked production piece, and this was my attempt on creating a John Lewis style advert. As far as I remember I think it got full marks.”

And those full marks seem to be well deserved, as the video fooled audiences who have come to know the award-winning quality of John Lewis ads.

With audiences still left in anticipation for the John Lewis ad, a YouTube user called ‘MisterMaurx Communications’ has released a video called ‘John Lewis Christmas Advert 2016 #BounceBounce Teaser’. Is it real? You decide.

Check out John Lewis’ previous Christmas ads below.


About Author

One of the talented StopPress Team of Content Producers made this post happen.

Comments are closed.