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As celebrations kick off for the silly season, the New Zealand Direct Marketing Awards have added reason to toast with the announcement of its finalists for next year’s event.
Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song ‘Winter Wonderland’ a little better suited to the Southern Hemisphere.
In an effort to reach more markets and offer more services, two Auckland-based digital agencies are coming together.
After taking its search international, JWT has appointed London-based Justin Barnes as its executive creative director.
Jean-Claude Van Damme may have the thighs, but it’s New Zealand’s own Louise Marriott that has the driving nous in Volvo Trucks’ latest live test
As the public relations field becomes an increasingly crowded market, Wright Communications is celebrating a decade in the game.
Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.
If there’s one thing that the US presidential election taught us, it’s that speaking about your competition (even if you have a very compelling argument) probably isn’t a good idea.And with this in mind, it’s somewhat surprising that Skinny mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: “Don’t waste your time hunting for 2degrees’ data”.
Industry happenings at Colenso BBDO, Frucor and Datalicious.
Danish not-for-profit organisation BØRNEfonden is pushing parents into uncomfortable territory in a new campaign that asks fathers how they would feel if a 30-year-old man asked to marry their 13-year-old daughters.
V Energy drink is making the life of its fans easier by sharing some super essential life skills in a series of quirky videos, which see a selfie taker descend into a volcano and Taylor Swift give budgeting advice.
The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.
Programmatic advertising might not have the highest cool factor in the industry, but there’s no denying that it’s growing at a blistering rate. As more and more advertising is sold online, smart tech companies are tapping into the opportunity and making a nice profit in the process. One such company is Acquire Online, which in the most recent edition of the Deloitte Fast 50 nabbed the spot as the 15th fastest growing startup in New Zealand. We chat to the programmatic director Zane Furtado about how the company has managed to grow so quickly and what it will take to maintain this momentum in years to come.
Industry happenings at: Qrious, Ogilvy & Mather, PHD Group, Tenfold and Postr.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Y&R NZ and The Sweet Shop have combined their talents to show the tooth fairy in a memorable new light for the Health Promotion Agency and Ministry of Health’s new crusade.
Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it’s been given a digital makeover.
HP has jumped on the Christmas campaign bandwagon, but rather than a light-hearted jingle filled ad, it’s put deaf people in the spotlight to share a musical story about giving that’s relevant all year round.
Y&R NZ’s managing director Steve Kane is departing after two-and-a-half years in the role to become managing director and shareholder at fast-growing independent agency True.
Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.
The slapstick sequel to Taylor Swift’s popular Apple Music advert relies on another Hollywood heavy weight.
Paul Henry, the man who gave his advice on “titties” during a controversial interview with Canvas magazine has just released a wine with Invivo to huge success.
Pengiun Random House hopes to take the stress out of gift giving this Christmas, with a ‘Gift that comes alive’ campaign via its in house team.
ASB and Saatich & Saatchi have taken a trip back in time to explore how pop culture has changed over the years and show how the ‘man bun’ and horizontal credit cards have had their time. PLUS: Clever Kash reaches Kiwi hands
Tired of coming up with ideas for new TVCs? A Canadian creative agency as filmed an ad for every product, just insert the brand in and it’s ready to air.
Industry happenings at Sparcmedia, Spark PR & Activate, JWT New Zealand, Omnicom Media Group, PwC, The Instillery and Aquire Online.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
In the wake of last week’s commercial radio celebrations, Radio New Zealand has something to cheer about following the release of its survey results by GfK. RNZ National has maintained its spot at number two for audience reach against its commercial competitors and saw growth where other news stations saw a drop.
PlayStation is breaking down the stereotype that gamers are slothful, motivation lacking humans in a new ‘Greatness Awaits’ campaign featuring a two minute epic brand film, The King.
