Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song ‘Winter Wonderland’ a little better suited to the Southern Hemisphere.
To take on the task of reworking the track, the airline has paired singer Ronan (or is it Roman?) Keating with Kiwi actor and brand favourite Julian Dennison.
The clip starts with Keating singing the original version of ‘Winter Wonderland’, before being interrupted by stand-in producer Dennison, who points out that there are a few inaccuracies in the original version of the song.
References to snow, winter and blue birds are systematically replaced with glistening bros, greeny-brown birds and jandals.
All the changes eventually lead to a frustrated Keating leaving the studio and sitting outside, where he gets his mojo back and continues pulling together the song, which can now be downloaded from the Air New Zealand Christmas website.
This campaign continues Air New Zealand’s tradition of launching big campaigns over the festive season.
The trio of the Christmas campaigns released by Air New Zealand over the last three years were all developed by Sydney-based agency Host.