New Zealand Direct Marketing Awards: JustOne and Colenso BBDO / Proximity lead the finalists

As celebrations kick off for the silly season, the New Zealand Direct Marketing Awards have added reason to toast with the announcement of its finalists for next year’s event.

In February, agency and marketing folk will gather to recognise those who have exhibited excellence in insight-driven direct marketing projects and campaigns, connected with customers on an individual basis, and generated outstanding results. Campaigns are awarded in categories including the Industry Sector Awards, Channel Awards, Craft Awards and Nexus Awards and Special Awards.

Leading the pack is JustOne, with 20 appearances on the finalist list, 12 of which are for its AMP campaigns. The rest include campaigns for Genesis Energy, Foodstuffs, Loyalty NZ, Farmlands, Warehouse Group Financial Services, Big Buddy, and Winstone Wallboards (GIB).

The nomination for Foodstuffs follows its win for Direct Marketing Organisation of the Year at this year’s event.

JustOne is followed by Colenso BBDO / Proximity New Zealand, which made the list 15 times. Its ‘Amnesty International Unblocker’ received three nominations across each category, while, Anchor ‘X-ray casts’, New World ‘Little Kitchen’, ‘Backyard Burger King’ and ‘A Dog’s Story’ for Mars Pedigree each received two nominations.

The nomination for A Dog’s Story could see Colenso BBDO / Proximity New Zealand pick up another award for a Mars Pedigree campaign, after ‘Pedigree Found’ was a winner at this year’s awards.

FCB also makes a number of appearances with 10 nominations across a mix of clients including Vodafone’s ‘4G Redline’, Sony’s ‘Defy’, the Mercury rebrand, New Zealand Fire Service’s ‘Made from Remains’, Maritime New Zealand’s ‘Virtual Coastwatch’, Air New Zealand’s ‘Great Mates’ (alongside True), and ANZ New Zealand Investment’s ‘Grow your KiwiSaver’.

Also gracing the list 10 times is Chemistry Interaction for IAG New Zealand’s ‘State Click. Pop. Win’, Sovereign Insurance’s ‘Health by Sovereign’, helloworld’s ‘hello Monday’, Caltex/X Energy’s ‘Not just an annoying Pit Stop’, the ‘PlaceMakers Plus’ launch, IAG New Zealand’s ‘Right Here for Canterbury’ and The Comfort Group’s ‘We’ve Got Your Back’.

Chemistry Interaction is followed by Young + Shand, which has seven nominations for its campaigns for Smirnoff Vodka, NZI, Inspiring Ltd and the New Zealand Blood Service.

Making the list five times is Done By Friday for its Gareth Morgan Investments campaigns, Track for its ‘The First 100 Days’ campaign for Westpac and ‘Have We Got it Right’ campaign for Air New Zealand Airpoints, and Affinity ID for the ‘myCountdown Engagement Programme’ and ‘Kiwibank Home Loan Annual Review’.

.99 makes four appearances on the list alongside Federation’s four nominations, while True and SpeakData appear three times.

Rainger & Rolfe and bcg2 follow behind with two nominations each.

This year’s big winners, Saatchi & Saatchi and ASB did not make the list. They walked home with the grand prix and three golds for the ‘Snap Scholarship’ campaign in February.

As well as celebrating its lead for the nominations, JustOne is also celebrating the finalists of Direct Marketer of the year as they are both JustOne clients. Battling it out are Michael Summers-Gervai from Genesis Energy and Emily Colmore-Williams from AMP.

AMP also made the finalist list for The Keith Norris Direct Marketing Organisation of the Year, alongside Countdown, Gareth Morgan Investments and Mercer New Zealand.

The New Zealand Direct Marketing Awards celebration will take place on 23 February 2017 at The Langham in Auckland.

See the full list of finalists here.

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