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JWT lures international ECD to Auckland office

After taking its search international, JWT has appointed Justin Barnes as its executive creative director.

This appointment fills the gap left by former JWT executive director Cleve Cameron, who departed from the agency back in May to pursue a music career.  

New recruit Barnes most recently worked as creative director at SapientNitro in London and will take the creative reins at JWT in January.

“When we set out to find our new ECD, we wanted to find a creative leader who had demonstrated the ability to build big brands, but was also fluent in new technologies,” sys Simon Lendrum, the managing director of J. Walter Thompson New Zealand.

An experienced creative, Barnes has worked on a number of well-awarded campaigns over the last 15 years during stints at Saatchi & Saatchi, Ogilvy and David & Goliath.

In 2010, Barnes joined SapienNitro, which, recently formed, had positioned itself as a hybrid agency with a strong leaning toward digital. Over the next few years, Barnes would hone the digital marketing skills that would come to attract Lendrum and the JWT executive team to his CV.    

At SapientNitro, Barnes worked on a number of award-winning campaigns for clients across the globe,  including Footlocker, Converse, McLaren Automotive, Standard Chartered Bank, Ladbrokes and Lycra.

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