Author StopPress Team

Given that there are no surprises left in rugby, with the All Blacks winning pretty much every game by a margin of around 30 points, marketers have to find different ways to elicit some suspense from the sport. And one way Adidas is doing that is by launching a teaser campaign in anticipation of the release of the new All Blacks jersey set to be released later this week.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Beats By Dre sought some Disney inspiration to announce its Solo 3 Wireless headphones by bringing in Pinocchio alongside some big names to help out.

Australian online wine retailer Vinomofo recently launched in New Zealand and is using an epic campaign in to introduce itself to locals who enjoy a good drop.

Dentsu Aegis-owned media companies are currently going through a good patch. Only a few weeks after the announcement that iProspect had won the Les Mills account, the agency network has now confirmed that Vizeum NZ has won the media account for Fletcher Building after a competitive pitch.

Want to generate ROI on your teams lack of originality? The Marketing Buzzword Jar is being promoted as the perfect addition to marketing departments.

Kiwi’s can now get a sneak peak at the new look Blondini Gang as the trailer for Pork Pie has been released, delivering nostalgia across the country to fans of the original Mini Cooper road trip film in 1981.

You don’t need to look far across the marketing to find a reference to ‘big data’. And yet, despite its pervasiveness at industry lunch tables, the phrase remains misunderstood. We chat to Qrious’ Simon Conroy the kinds of questions marketers should be asking when it comes to the testy issue of big data.

The Compendium: 14 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.

If you’re going to run an organisation representative of best marketing minds in the industry, then you’re going to have to show off your creative chops from time to time. And this is exactly what the Marketing Association with a recent campaign designed to draw attention to its short courses. Rather than just sending out yet another email calling on potential students to attend its courses, the industry body is instead hosting a game of Tetris on its website.

Its October, The Warehouse and supermarkets are filling with candy and pumpkin themed decorations are hitting the shelves. However, the night of dress ups and and tick or treating is still weeks away. So why have creepy clown sightings suddenly taken off around the world, and most recently in New Zealand? We take a look at the phenomenon as a PR stunt for the remake of Stephen King’s It.

KFC’s Colonel has a new, younger look to mark the return of the Nashville Hot Chicken to the menu.

The New Zealand Comfort Group has channeled Sleeping Beauty in a new campaign for its Sleepyhead Sanctuary bed range, via Special Group, in which a bed meets high fashion.

Russia’s S7 airline has released a beautiful spot that traverses the depths of the earth to the highest of points to celebrate the ‘best planet ever’.