FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.
Author StopPress Team
Bcg2 has been appointed as the main creative agency for New Zealand Opera, with digital, radio and print creative for the September 2016 season of Sweeney Todd—The Demon Barber of Fleet Street currently in the market. PLUS: find out who previously had the account, and a look at some of the award-winning work NZ Opera has produced in the past.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Adidas is celebrating the overcoming of odds in an Indian campaign, which promotes the sale of odd shoes.
Cosmopolitan UK has taken its connection with its readers to the next level, by creating them a car.
The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges selected 102 finalists from 17 categories.
Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.
A slight international flavour to this week’s edition as we applaud HSBC, Skoda and Stoptober.
Convincing someone to stop smoking can rarely be done by appealing only to the rational part of the mind. Those who smoke are often completely aware of how bad the habit is for them, but they do it regardless of what the research or pictures of blackened lungs might suggest. Given this context, Young & Shand and Inspiring Ltd decided not to take the obvious route of chastising smokers for their bad decision making with this year’s edition of Stoptober.
CAANZ has elected a new president in PHD chief executive Louise Bond, following Simon Lendrum’s decision to step down after his two-and-a-half-year tenure.
An new ‘Free The Bid’ initiative is sweeping adland aimed at encouraging agencies to include female directors at the bidding stage for commercials.
Earlier this month, Westpac released the CashNav, an app that tracks payments from an account and groups them into a range of categories. And to spread awareness, DDB has embraced the art of word blending.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
The Health Promotion Agency’s Clive Nelson isn’t marketing anything anyone wants to buy. But he’s still managed to have a major impact. And he’s helped make New Zealand a better place in the process.
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.
Industry happenings at Vice, MediaWorks, Marketo and GrownUps.
NZME group revenue director Laura Maxwell has been with KPEX from the beginning, watching it evolve over the last few months. And she recently shared her thoughts on how things are going and where the initiative is headed.
The long hours and late nights experienced during a project provide a great opportunity for clients and agencies to get to know each other well, possibly too well, and one agency is embracing those weird moments in a book.
Pandora and Uber are transforming the in-car listening experience for riders, allowing them to personalise the journey with their favourite tunes following the streaming service’s integration into the rider app.
Heineken has launched a new TVC for the UEFA Champions League dubbed ‘Prep Talk’, shot by award-winning director Guy Ritchie.
Noel Leeming is continuing its focus on customer service in a new TVC by FCB and production company Fish and Clips, which shows a young woman being taught how to benefit from her Fitbit.
Following a competitive pitch, Westpac has named FCB Media as its new media agency partner, effective from 1 October, a move that sees the bank shifting from incumbent Starcom.
The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.
Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.
Industry happenings at Fairfax, Colenso BBDO, mediaR, PwC, Hustle & Bustle, Uno Loco, TVNZ and Photoplay.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Jim Beam has ambushed the iPhone 7 launch by taking a leaf out of Apple’s book to announce its own product innovation – an Apple Watch.
News Works has announced the end of an era this week, with it drawing the Newspaper Ad of the Year and Newspaper ad of the Month competitions to a close to focus on student talent.