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Slingshot has unveiled a quirky new TVC where it promotes its fibre offering for the first time, having previously focused on promoting its DSL products. And elsewhere in broadband land, Stuff Fibre has launched today, providing a fibre-only service and further competition in an already contested market.
Lightbox chief executive Kym Niblock announced in an email today that she has resigned, but will stay in her current role until the end of the year.
A Ukrainian campaign encouraging youngsters to quit smoking has taken a ‘show not tell’ approach, by redesigning matches to show the mark cigarettes leave on the lungs.
Round of applause for Jed’s Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
AMI released a new renters insurance policy in July with a winning TVC by Colenso BBDO to match. The quirky animated spot has been named July’s Ad Impact Award Winner for its entertaining delivery of the policy.
Vodafone has thrown its weight behind bike safety by trialling a Dutch-developed smart jacket designed for cyclists on local roads. The jacket connects to the cyclist’s smartphone via an app, which, once pre-programmed with a desired travel route, communicates directions to the cyclist and surrounding traffic.
For New Zealanders and folk around the world, this month marks the beginning of Blue September, an initiative launched to raise awareness of prostate cancer. So, to draw attention to the illness the Prostate Cancer Foundation brought aboard a few well-known Kiwis to face their fears for the cause.
Last Friday, Kiwi businesses discarded the suits, ties, high heels and pencil skirts for an entirely different sartorial approach. Across Kiwi offices, we had double denim bogans, Mario and Luigi, superheroes, rockstar bunnies, actual rockstars, book stars and more. All in all, it was a very colourful indication that Kiwis care.
BrewGroup subsidiary Jed’s Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand’s numbering system, thereby making it easier for consumers to make the appropriate choice from what’s on display in the supermarket.
Take a look at Peter Cullinane’s CV and it’s clear he’s a worthy addition to the TVNZ-NZ Marketing Hall of Fame. But that success certainly hasn’t gone to his head, because the dairy divinity, advertising gentleman and big-brained businessman is also universally regarded as one of the good guys.
Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn’t necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here’s a gallery of some of the moments captured during the evening.
If the new Morgan thriller doesn’t scare viewers about AI enough, the fact its trailer was made by a computer might.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.
MediaWorks and NZME have both announced partnerships this week in an effort to expand and diversify their audiences. MediaWorks has teamed up with Vevo, while NZME has teamed up with the Chinese Herald.
This week, casual Friday is set to be replaced by Game of Thrones and superhero Friday as Meridian Energy and Shine PR step up to the challenge after DDB called on adland and its clients to mark KidsCan National Mufti (or fancy dress) Day.
Heinz Wattie’s has launched a new campaign via The Business featuring all the things we love about the brand’s most-loved canned food, like its unpretentious nature and the fact it allows us to slurp, suck, crunch and add copious amounts of grated cheese.
Earlier this year Trade Me released its new logo featuring a made over Kevin the Kiwi and now, it has released a video showing how the new look came to be.
Rebel Sport has launched a new motivational campaign, via Ogilvy, that profiles All Black Malakai Fekitoa whose resilience proved him worth to wear the team jersey. It then hopes to inspire other athletes to do the same, by asking ‘What’s Your Why?’.
Industry happenings at OMD Wellington, MediaWorks, Augusto, APN Outdoor and Robber’s Dog.
TrackSafe New Zealand and KiwiRail have developed a new way to keep pedestrian’s minds alert at rail crossings in a new campaign via Clemenger BBDO.
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, since known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement in March. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
There’s been lots of balls flying in adland this month as Fish&Clips presented the Flying Paddle table tennis tournament, which saw smashing performances from Ogilvy, Y&R, Colenso, Chemistry, DDB and Fish. However, it was Ogilvy’s night as its representatives were crowned both doubles and singles champions for 2016.
Cape Town drivers got a surprise when filling up their cars at Engen Petrol when the attendants came together in a flash mob.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Advertising veteran and co-founder of Idealog David MacGregor has organised an exhibition of work by a collection of what he describes as “New Zealand’s faded advertising stars”. Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.
TVNZ has announced the appointment of Paul Maher to the executive role of commercial director.
Starship has launched a new fundraiser campaign, and this time around it wants to remind its national donor base that Starship isn’t just for Aucklanders.
Tourism New Zealand has put a call out to agencies, looking for interest to give its website a technology upgrade to take it into the future.
