TVNZ-NZ Marketing Awards 2016: Cinderella stories for Marley, Fisher & Paykel Healthcare, Eat My Lunch, Mercury Energy and more

A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.

This year’s edition marks the 25th year of honouring everything that makes marketing great in New Zealand. And in keeping with the storytelling theme, Te Radar celebrated by appearing as Charlie Chaplin, Indiana Jones (chased onto the stage by Ben Fahy with a large boulder) and Cinderella. Somewhere in marketing land, a lone silver stiletto is waiting to be reunited with its owner.

Perhaps it belongs to one of the Marley New Zealand team, which took out the coveted Supreme Award with marketing partner Tenfold Creative, for Flexible Conduit Repositioning, which also won the B2B Category award and was a finalist in Marketing Leadership.

When the Marley team took to the stage to accept the Supreme Award, a question had to be answered before any thanks could be given: what is Flexible Conduit? It protects cables. Never has a room of people been so excited about PVC cable protection. And while a relative unknown, the story of how Marley added value in a commoditised market exemplified the key role of marketing in business.  

The night’s other big winner was Fisher & Paykel Healthcare, which took home four awards in the export, healthcare, technology and insight categories.

Eat My Lunch won three judges’ choice awards – innovation, sustainability and transformational – and also had a hugely successful night.

Mercury Energy took home two awards for the consumer products and services, and utilities/communications categories. 

Rounding out the night’s winning storytellers were AccorHotels, API Consumer Brands, DB Breweries, Health Promotion Agency, McDonald’s, NZME, Pacific Coilcoaters, Paralympics New Zealand, Restaurant Brands (KFC), SBS Bank and Subaru of New Zealand.

In addition to the category awards, four outstanding individuals were also honoured in the individual categories. The Rookie Marketer of the Year was taken out by Lion’s Lana Blair, who the night before took out an internal marketing award from Lion.

And in what was a very strong field of finalists, the Marketer of Year Award went to Dave Elliott from Mitre 10 New Zealand. Both Blair and Elliott accepted the awards with an eruption of cheers from their teams, who all got special shout outs in the speeches. The Mitre 10 team was particularly vocal as they nominated Elliott without telling him. Only after he was announced a finalist was he told.

Claiming the Marketing Excellence 2016 title was Clive Nelson, chief executive of the Health Promotion Agency. And industry legend Peter Cullinane was inducted into the Hall of Fame, with TVNZ chief executive Kevin Kenrick presenting the award to him.  

Clive Nelson.

Peter Cullinane.

The organisers of the awards, the Marketing Association and NZ Marketing, particularly wish to acknowledge the support of the award sponsors: premier sponsor TVNZ, principal sponsor Fairfax Media, and category sponsors BrandWorld, ICG, Mailshop, Narrative, NewsWorks NZ, Nielsen, Ubiquity, Webstar and The Wine Portfolio.

Gill Stewart acknowledged the panel of judges, led by Steve Bridges, all of whom, she said, had demonstrated enormous commitment to their task and had done an outstanding job. She said the rigour they brought to the judging process indicated the very high level of talent within our industry, both for entrants and the judges.

A full list of winners can be found below and short descriptions of the winners can be found at everythingmarketing.co.nz. In-depth case studies of all the winners can be found in the soon-to-be-released awards edition of NZ Marketing. Subscribe now and you’ll receive the awards edition as a bonus issue. 


Supreme Award sponsored by TVNZ

Marley New Zealand, Flexible Conduit Repositioning

Individual Awards

Marketing Hall of Fame sponsored by TVNZ

Peter Cullinane

Marketer of the Year sponsored by Fairfax Media

Dave Elliott, Mitre 10 New Zealand

Rookie Marketer of the Year sponsored by News Works NZ

Lana Blair, Lion

Category Awards


Subaru of New Zealand, The Outback


Marley New Zealand, Flexible Conduit Repositioning

Consumer Products & Services

Mercury Energy, GEDs


Fisher & Paykel Healthcare, Optiflow Junior – Therapy Growth and Product Preference

Fast Moving Consumer Goods (FMCG) sponsored by BrandWorld

DB Breweries, Old Mout Hard Cider

Financial & Banking

SBS Bank, The Little Bank with Big Ambitions


Fisher & Paykel Healthcare, Optiflow Junior – Therapy Growth and Product Preference

Media/Publishing sponsored by Nielsen

NZME, NZME Rugby World Cup Campaign

Not-for-Profit sponsored by Mailshop

Paralympics New Zealand, Paralympics New Zealand Spirit of Gold® Initiative

Public Sector

Health Promotion Agency, Rheumatic Fever – A New Dimension in Prevention

Retail sponsored by The Wine Portfolio

McDonald’s, McDonald’s Create Your Taste


Restaurant Brands – KFC, Bucketheads Sells Buckets of Chicken


Fisher & Paykel Healthcare, Optiflow Junior – Therapy Growth and Product Preference


AccorHotels, Taking Back Control of our Online Booking Channel

Utilities/Communications sponsored by Ubiquity

Mercury Energy, GEDs

Judges Choice Awards

Emerging Business/New Brand

API Consumer Brands NZ, Only Good ® Brand Development & Launch


Eat My Lunch, Birth of a Social Movement

Insight sponsored by Narrative
Fisher & Paykel Healthcare, Optiflow Junior – Therapy Growth and Product Preference

Marketing Leadership

Pacific Coilcoaters, Colorcote Rebrand

Sustainability sponsored by Webstar

Eat My Lunch, Birth of a Social Movement


Eat My Lunch, Birth of a Social Movement

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