Pandora and Uber are transforming the in-car listening experience for riders, allowing them to personalise the journey with their favourite tunes following the streaming service’s integration into the rider app.
The partnership will allow local rider, and those in the US and Australia, to use their Pandora accounts to create stations, thumb songs, and discover new artists from the backseat of their Uber ride and listen via the car speakers.
Riders tap the music bar at the bottom of the screen when the Uber driver is on their way or once the trip is underway to sign up or log into their existing Pandora account. They will then see an option to choose their own music for the ride. If the driver is already listening to Pandora, riders can also see what is being played.
Uber drivers have been listening to Pandora since July, after the music service partnered with the ride share company and integrated into the driver app. Since then, drivers have played more than 60 million songs equating to over 4 million hours of music – all ad free. But this move takes the partnership a step further by giving riders control of the station when they book the ride.
In the release, Pandora ANZ director of business development Rick Gleave said this elevates the Uber experience by making personalised music available for both drivers and riders.
“It’s been an outstanding success in just over two months, and the number of Uber drivers using Pandora’s great selection of music exceeding all expectations.”
He added, the partnership with Uber extends Pandora’s automotive strategy across New Zealand to reaching its users wherever and whenever they are listening.
In July, senior product manager for music and media at Uber Bob Cowhers said a partnership with a music brand was a good idea for Uber.
“Many drivers already use music to get their day started on the right note, but it can be challenging to find high quality music that both drivers and riders love—without radio ads and interruptions to the music,” Cowherd said.