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Heineken gets Guy Ritchie to direct its epic new TVC

Heineken has launched a new TVC for the UEFA Champions League dubbed ‘Prep Talk’, shot by award-winning director Guy Ritchie.

The film features two-time UEFA Champions League winning manager, Jose Mourinho on top of a high-rise building against a stormy sky giving a ‘prep talk’ to fans across the globe.

He challenges them to prepare for match night, no matter where they are and no matter what time zone they are in, according to a release.

“Heineken is really excited to kick off the first match of the UEFA Champions League season with the ultimate ‘Prep Talk’ made by José Mourinho,” says Heineken New Zealand marketing manager Taylor Green. “José is a UCL legend. He has won the competition twice, with two different clubs, so he is the perfect person to get Kiwi UCL fans excited for the season ahead. Even if you’re not a football fan, this film will resonate with any sport or occasion.”

The clip is dramatic and fast-paced like his films, which include the popular Lock Stock and Two Smoking Barrels and Snatch.

Gianluca Di Tondo, senior director global Heineken Brand at Heineken, said: “Preparing for UEFA Champions League match night makes the experience even better. With a little bit of thought and effort, fans and their friends will have a greater experience. But sometimes a little inspiration is needed, and who better to motivate them to ‘champion the match’ than José Mourinho.”

José Mourinho, said; “Heineken has been on the touchline with me through my whole UEFA Champions League career. I like what the brand stands for especially its stance on responsible drinking. Filming the Prep Talk was a new, and very enjoyable, experience. Guy Ritchie is a great coach, and definitely got the best out of me.”

The film, created by Publicis Italia, marks the eleventh year of Heineken’s partnership with the UEFA Champions League. The campaign includes global and regional variations of the film to suit different fan viewing behaviour around the world. This includes bespoke break and match bumpers, as well as promo tags.

The campaign will launch in over 90 countries including New Zealand and will run throughout the 2016/17 season.

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