NZME expands CreateMe team with six new hires

NZME’s CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.

About the new team members, CreateMe managing director Fiona McLeod said in the release that with CreateMe not even a year old yet, it’s incredibly encouraging to see such highly regarded experts join the team.

“CreateMe is going from strength to strength and that’s all down to the team behind it. The standard of work being produced is creating more demand which is why we needed to expand our team.”

Of the new recruits, the most significant is the appointment of Cassie Roma to the role of GM of content marketing. In the role, she will lead, motivate and take the content marketing team to the next level and work closely with CreateMe’s clients and agencies to develop highly engaging campaigns.

Roma joins from Air New Zealand, where she led a team of digital and social media specialists. She brings with her a wealth of content creation knowledge and expertise gained from over 10 years in the media industry.

In the release she said she couldn’t be happier to be coming on board during such an exciting time for CreateMe.

“The solutions and storytelling produced by NZME in the content marketing space is already world-class. The scope for creating bespoke, multi-channel content solutions for clients is growing and evolving,” Roma said. “As I see it, the future will be an exciting one full of innovative ideas, creative concepts, superb content solutions, and genuine brand storytelling.”

Also coming on board is Ele Quigan as the content partnerships manager in the content marketing team, a position that will see her play an important role in delivering high quality content-led campaigns.

Quigan was previously FCB’s brand engagement director, specialising in digital and social media, and has 10 years’ experience in the media industry in both London and New Zealand.

Stepping into the role of strategy and planning manager one month ago was Tracey Martin, who brings 20 years of experience in strategy, planning, client service and project management. In her new role, she will lead a team of strategists and planners to deliver audience and market insights for clients and agencies.

Adam Sprachman has joined NZME as CreateMe’s new commercial social media strategist, a role which will see him ensure powerful social strategies are woven into the overall communication plans.

He joins from JWT, with previous roles at Contagion, Yuss and Colenso.

The CreateMe strategy and planning team has another new addition in Leilah Passos, who joins with experience from Coca Cola Brazil and media agencies such as Initiative Media.

And finally, Emily Govorko joined CreateMe’s experiential team, by taking on the role of sales account manager last month. Using her background in media, with time spent at Bauer and Tangible Media, Govorko will work to deliver memorable experiences that enable NZME’s audiences to engage one-on-one with its clients’ brands.

McLeod told StopPress the roles attracted an “extremely high calibre of applicants”, with people interested in working for NZME as a whole, as well as CreateMe.

She also said CreateMe has become a creative hub for creative talent, and will continue to be that the future.

  • Look out for the next StopPress podcast later this week, in which we talk to McLeod about the growing importance of CreateMe to NZME.

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